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Will, Amy.
Subjects
Brand name products.
Branding (Marketing) -- Management.
Trademarks -- Design.
Advertising -- Brand name products.
Browse Catalog
by author:
Will, Amy.
by title:
Launching & building...
by call number:
658.827 W689L
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Will, Amy.
Brand name products.
Branding (Marketing) -- Management.
Trademarks -- Design.
Advertising -- Brand name products.
MARC Display
Launching
&
building
a
brand
/ by Amy Will.
by
Will, Amy.
Wiley Pub., 2022.
Call #:
658.827 W689L
Subjects
Brand
name products.
Branding (Marketing) -- Management.
Trademarks -- Design.
Advertising --
Brand
name products.
Series
--For dummies.
ISBN:
9781119748038 (pbk.)
Alternate title:
Launching
and
building
a
brand
for dummies
Description:
xiv, 364 p. : ill. ; 24 cm.
Notes:
Includes index.
Contents:
Getting started with branding. Wrapping your brain around branding ; Creating and financing your
brand
; Positioning annd defining your
brand
; Clarifying your branding goals ; Defining and refining your customer avatars -- Attending to
brand
fundamentals. Creating a
brand
style guide, media kit, and templates ;
Building
a branded website, app, and email account ; Writing copy that supports your
brand
messaging ;
Building
strategic partnerships ;
Launching
your
brand
--
Building
a strong
brand
presence. Creating in-person experiences ; Blogging, podcasting, and YouTubing ; Promoting your
brand
via social media ; Email marketing ; Boosting
brand
awareness with paid advertising ;
Building
a vibrant community around your
brand
-- Feeding and caring for your
brand
. Scaling your
brand
identity ;
Building
on customer loyalty and longevity ; Dealing with competition and other threats to your
brand
-- The part of tens. Ten ways to make your marketing campaigns go viral ; Ten ways to distinguish your
brand
from the competition ; Ten ways to drive customers to your website.
Summary:
"This book is a start-to-finish guide (though the work is never really finished) to creating a strong
brand
DNA for your business, creating a successful launch strategy, and
building
and scaling your
brand
. Learn from case studies from some of the strongest brands around, plus killer advice from founders and branding experts."--Back cover.
Holds:
0
Copy/Holding information
Location
Collection
Call No.
Item type
Status
Bedford Public Library
Adult Nonfiction
658.827 W689L
Adult books
Checked in
Add Copy to MyList
Central Library
Adult Nonfiction
658.827 W689L
Core Collection - Adult
Checked in
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Sackville Public Library
Adult Nonfiction
658.827 W689L
Adult books
Checked in
Add Copy to MyList
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