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Vaynerchuk, Gary.
Subjects
Internet marketing.
Marketing -- Social aspects.
Social media -- Marketing.
Social media -- Economic aspects.
Online social networks -- Economic aspects.
Browse Catalog
by author:
Vaynerchuk, Gary.
by title:
Jab, jab, jab, right...
by call number:
658.872 V392j
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Vaynerchuk, Gary.
Internet marketing.
Marketing -- Social aspects.
Social media -- Marketing.
Social media -- Economic aspects.
Online social networks -- Economic aspects.
MARC Display
Jab
,
jab
,
jab
,
right
hook
:
how
to
tell
your
story
in a
noisy
,
social
world
/ Gary Vaynerchuk.
by
Vaynerchuk, Gary.
HarperBusiness, [2013]
Call #:
658.872 V392j
Subjects
Internet marketing.
Marketing --
Social
aspects.
Social
media -- Marketing.
Social
media -- Economic aspects.
Online
social
networks -- Economic aspects.
ISBN:
9780062273062 (hc.)
006227306X (hc.)
Edition:
First edition.
Description:
195 p. : ill. ; 24 cm.
Summary:
"New York Times bestselling author and
social
media expert Gary Vaynerchuk shares hard-won advice on
how
to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin,
Jab
,
Jab
,
Jab
,
Right
Hook
is a blueprint to
social
media marketing strategies that really works. When managers and marketers outline their
social
media strategies, they plan for the "
right
hook
"--their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing--patiently engaging with customers to build the relationships crucial to successful
social
media campaigns--want to land the punch that will take down their opponent or their customer's resistance in one blow. Righthooks convert traffic to sales and easily show results. Except when they don't.Thanks to massive change and proliferation in
social
media platforms, the winning combination of jabs and
right
hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific
social
media platforms and mobile devices--content tailor-made for Facebook, Instagram,Pinterest, Twitter, and Tumblr"--Provided by publisher.
Holds:
0
Copy/Holding information
Location
Collection
Call No.
Item type
Status
Central Library
Adult Nonfiction
658.872 V392j
Adult books
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