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Cagan, Marty.
Subjects
New products.
Production planning.
Quality of products.
Consumer satisfaction.
Customer relations.
Browse Catalog
by author:
Cagan, Marty.
by title:
Inspired : how to cr...
by call number:
658.575 C131i
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Cagan, Marty.
New products.
Production planning.
Quality of products.
Consumer satisfaction.
Customer relations.
MARC Display
Inspired
:
how
to
create
tech
products
customers
love
/ Marty Cagan.
by
Cagan, Marty.
Wiley, 2017.
Call #:
658.575 C131i
Subjects
New
products
.
Production planning.
Quality of
products
.
Consumer satisfaction.
Customer relations.
ISBN:
9781119387503 (hc.)
Edition:
Second edition.
Description:
xviii, 349 p. ; 24 cm.
Notes:
Previous edition published in 2008.
Includes index.
Summary:
"
How
do today's most successful
tech
companies - Amazon, Google, Facebook, Netflix, Tesla - design, develop, and deploy the
products
that have earned the
love
of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of
tech
companies. Technology product management thought leader Marty Cagan provides readers with a master class in
how
to structure and staff a vibrant and successful product organization, and
how
to discover and deliver technology
products
that your
customers
will
love
- and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations, dramatically improving their own product efforts. Whether yours is an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your
customers
, this will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author's personal storie and profiles of some of today's most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix.
How
to turn up the dial of your own product efforts, creating technology
products
your
customers
love
. This updated edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new, sharing the latest practices and techniques of today's most-successful
tech
product companies, and the men and women behind every great product. Marty Cagan is the founder of the Silicon Valley Product Group (SVPG).
Holds:
0
Copy/Holding information
Location
Collection
Call No.
Item type
Status
Due Date
Central Library
Adult Nonfiction
658.575 C131i
Adult books
Checked out
Jul 20, 2024
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