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Halifax Public Libraries
Item Information
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Table of Contents
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More by this author
Bell, Chip R.
Subjects
Customer services.
Customer relations.
New products.
Browse Catalog
by author:
Bell, Chip R.
by title:
Inside your customer...
by call number:
658.8343 B433i
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Bell, Chip R.
Customer services.
Customer relations.
New products.
MARC Display
Inside
your
customer
's
imagination
:
5
secrets
for
creating
breakthrough
products
,
services
, and
solutions
/ Chip R. Bell, bestselling author of Customers As Partners.
by
Bell, Chip R.
Berrett-Koehler Publishers, 2020.
Call #:
658.8343 B433i
Subjects
Customer
services
.
Customer
relations.
New
products
.
ISBN:
9781523090204 (hc)
Alternate title:
Five
secrets
for
creating
breakthrough
products
,
services
, and
solutions
Edition:
1st ed.
Description:
xiii, 223 p. ; 24 cm.
Bibliography:
Includes bibliographical references and index.
Summary:
"Organizations need to offer customers
breakthrough
products
,
services
, and
solutions
to effectively compete in today'
s
innovation-hungry economy. The challenge is customers often don't know precisely what they want. As Henry Ford is reputed to have said, 'If I had asked people what they wanted, they would have said faster horses.' To surprise and awe
your
customers, Chip Bell advises developing co-creation partnerships with them. Co-creation partnerships are about fulfilling customers' hopes and aspirations, not just their needs and expectations. Co-creation partnerships require (1) curiosity that uncovers insight, (2) grounding that promotes clear focus, (3) discovery that fosters risk-taking, (4) trust that safeguards partnership purity, and (
5
) passion that inspires energized generosity. Using examples from organizations like McDonald'
s
, DHL, Marriott, Lockheed Martin, Discover Financial, Ultimate Software, and many more, Bell shows how co-creation partnerships enable you to tap into the treasure trove of ideas, ingenuity, and genius-in-the-raw within every
customer
."--Publisher.
Holds:
0
Copy/Holding information
Location
Collection
Call No.
Item type
Status
Central Library
Adult Nonfiction
658.8343 B433i
Adult books
Checked in
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Central Library
Adult Nonfiction
658.8343 B433i
Core Collection - Adult
Checked in
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