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Miller, Scott Anderson.
Subjects
Internet marketing.
Internet advertising.
Web site development.
Social media -- Economic aspects.
Electronic commerce.
Mobile commerce.
Success in business.
Browse Catalog
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Miller, Scott Anderson.
by title:
Inbound marketing fo...
by call number:
658.872 M651i
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Miller, Scott Anderson.
Internet marketing.
Internet advertising.
Web site development.
Social media -- Economic aspects.
Electronic commerce.
Mobile commerce.
Success in business.
MARC Display
Inbound
marketing
for
dummies
/ by
Scott
Anderson
Miller
.
by
Miller
,
Scott
Anderson
.
John Wiley & Sons, Inc., 2015.
Call #:
658.872 M651i
Subjects
Internet
marketing
.
Internet advertising.
Web site development.
Social media -- Economic aspects.
Electronic commerce.
Mobile commerce.
Success in business.
Series
--For
dummies
.
ISBN:
9781119120506 (pbk.)
Description:
xiv, 367 pages : illustrations, charts ; 24 cm.
Notes:
Includes index.
Summary:
Inbound
marketing
is a holistic, data-driven
marketing
approach that calls upon digital-based resources, such as your website, social media platforms, blogging, search engine optimization, etc., to establish your company as an authority in its industry, and to help customers find you, instead of require your sales team to chase after each and every customer. Attract visitors to your website, nurture those visitors, convert these visitors into sales leads, then into customers. Presenting everything you need to know about
inbound
marketing
techniques that attract the attention of your target audience. Whether you have a small or large business, this text offers insight into creating, executing, promoting, and measuring
inbound
marketing
tactics through easy-to-follow instructions on setting up and implementing a new strategic approach. Increase brand awareness, enhance brand loyalty, engage with target audience members, and attract new buyers all by leveraging your website, social media, blog, and other resources that are, most likely, already at your fingertips.
Holds:
0
Copy/Holding information
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Collection
Call No.
Item type
Status
Central Library
Adult Nonfiction
658.872 M651i
Adult books
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