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More by this author
Bierut, Michael.
Subjects
Bierut, Michael.
Commercial art.
Graphic arts.
Browse Catalog
by author:
Bierut, Michael.
by title:
How to use graphic d...
by call number:
745.4 B588h
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Bierut, Michael.
Bierut, Michael.
Commercial art.
Graphic arts.
MARC Display
How
to
use
graphic
design
to
sell
things
,
explain
things
,
make
things
look
better
,
make
people
laugh
,
make
people
cry
, and (
every
once
in a
while
)
change
the
world
/ Michael Bierut.
by
Bierut, Michael.
Thames & Hudson Ltd., c2015.
Call #:
745.4 B588h
Subjects
Bierut, Michael.
Commercial art.
Graphic
arts.
ISBN:
9780062413901 (hc)
0062413902 (hc)
Description:
320 p. : ill. (some color) ; 27 cm.
Summary:
This is a monograph, manual and manifesto by one of the
world
's leading
graphic
designers. Protégé of
design
legend Massimo Vignelli and partner in the New York office of the international
design
firm Pentagram, Michael Bierut has had one of the most varied careers of any living
graphic
designer. The 35 projects Bierut presents in this book illustrate the breadth of activity that
graphic
design
encompasses today, his goal being to demonstrate not a single ideology, but the enthusiastically eclectic approach that has been a hallmark of his career. Each project is told in Bierut's own entertaining voice and shown through historic images, preliminary drawings (including full-size reproductions of the notebooks he has maintained for over 30 years), working models and rejected alternatives, as well as the finished work. Along the way, he provides insights into the creative process, his working life, his relationship with clients, and the struggles that any
design
professional faces in bringing innovative ideas to the
world
. Inspiring, informative and authoritative,
How
to...is set to be the bible of
graphic
design
ideas.
Genre:
Professional collection.
Holds:
0
Copy/Holding information
Location
Collection
Call No.
Item type
Status
Alderney Gate Public Library
Professional Collection
745.4 B588h
Non-circulating
Checked in
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Horizon Information Portal 3.24_8902M
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