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Herstand, Ari.
Subjects
Music trade -- Vocational guidance.
Music -- Vocational guidance.
Musicians -- Vocational guidance.
Music -- Economic aspects.
Browse Catalog
by author:
Herstand, Ari.
by title:
How to make it in th...
by call number:
780.23 H572h
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Herstand, Ari.
Music trade -- Vocational guidance.
Music -- Vocational guidance.
Musicians -- Vocational guidance.
Music -- Economic aspects.
MARC Display
How
to
make
it in the
new
music
business
:
practical
tips
on
building
a
loyal
following
and
making
a
living
as a
musician
/ Ari Herstand.
by
Herstand, Ari.
Liveright Publishing Corporation, a division of W.W. Norton & Company, 2017.
Call #:
780.23 H572h
Subjects
Music
trade -- Vocational guidance.
Music
-- Vocational guidance.
Musicians -- Vocational guidance.
Music
-- Economic aspects.
ISBN:
9781631491504 (hc.)
Alternate title:
New
music
business
:
practical
tips
on
building
a
loyal
following
and
making
a
living
as a
musician
Edition:
First edition.
Description:
xviii, 457 pages ; 24 cm.
Notes:
Includes index.
Contents:
Why
music
? -- The
new
industry -- Recording -- The release --
Building
a fanbase one fan at a time -- Playing live -- Booking and promotion -- Touring --
How
to
make
real money playing colleges -- Sponsorships and investments --
How
to master the Internet -- The
new
Asking Economy : the difference between asking and begging --
How
to get all the royalties you never knew existed (and other
business
things you need to know) --
How
to get
music
placed in film and television -- Bump everyone else off the cover -- Outro.
Summary:
"In the last decade, no industry has been through as much upheaval and turmoil as the
music
industry. If you're looking for quick fame and instant success, you're in the wrong field. It's now a democratic, "DIY"
business
, and any guide to success in these
new
waters must be told by someone who's already survived them. Giving today's aspiring musicians the
practical
tools they need to build and maintain a lifelong career, this is a tutorial on
how
to accomplish specific tasks - routing a tour, negotiating contracts, getting paid for Spotify and Pandora plays, or even licensing
music
to commercials, film, and television - and also a manifesto that encourages musicians to pave their own path. This definitive handbook promises to redefine what it means to "
make
it" in the brave
new
world of professional
music
. Ari Herstand is a DIY
musician
who has performed on The Ellen DeGeneres Show. He currently fronts the funk band Brassroots District. In 2012, he launched the
music
business
advice blog Ari's Take (ArisTake.com) which was nominated by L.A. Weekly as one of the best
music
blogs of Los Angeles"--Provided by publisher.
Holds:
0
Copy/Holding information
Location
Collection
Call No.
Item type
Status
Central Library
Adult Nonfiction
780.23 H572h
Adult books
Checked in
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