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Berger, Jonah.
Subjects
Change (Psychology)
Persuasion (Psychology)
Browse Catalog
by author:
Berger, Jonah.
by title:
The catalyst [sound ...
by call number:
COMPACT DISC 303.342 B496c
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Berger, Jonah.
Change (Psychology)
Persuasion (Psychology)
MARC Display
The catalyst [sound recording] :
how
to
change
anyone
's
mind
/ Jonah Berger.
by
Berger, Jonah.
Simon & Schuster Audio, pc2020.
Call #:
COMPACT DISC 303.342 B496c
Subjects
Change
(Psychology)
Persuasion (Psychology)
ISBN:
9781508299547
Alternate title:
How
to
change
anyone
's
mind
[sound recording]
Format:
[sound recording] :
Description:
6 CDs ( 7 hrs.) : Dolby digital ; 12 cm.
Performers:
Read by Keith Nobbs.
Summary:
"The Catalyst identifies the key barriers to
change
and
how
to mitigate them. You'll learn
how
catalysts
change
minds in the toughest of situations:
how
hostage negotiators get people to come out with their hands up and
how
marketers get new products to catch on,
how
leaders transform organizational culture and
how
activists ignite social movements,
how
substance abuse counselors get addicts to realize they have a problem, and
how
political canvassers
change
deeply rooted political beliefs. This book is designed for
anyone
who wants to catalyze
change
. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you're trying to
change
one person, transform an organization, or shift the way an entire industry does business, this book will teach you
how
to become a catalyst."
Genre:
Adult books on CD.
Other authors:
Nobbs, Keith.
Simon & Schuster Audio (Firm)
Holds:
0
Copy/Holding information
Location
Collection
Call No.
Item type
Status
Central Library
Adult Nonfiction on CD
COMPACT DISC 303.342 B496c
Adult Compact Discs
Adult Display 3
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