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Stories that stick : how storytelling can captivate customers, influence audiences, and transform your business / Kindra Hall.

by Hall, Kindra.

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HarperCollins Leadership, an imprint of HarperCollins, 2019.

Business communication.

Success in business.

9781400211937 (hc.)

Alternate title:

How storytelling can captivate customers, influence audiences, and transform your business

xviii, 219 p. ; 24 cm.

Includes bibliographical references (pages 213-218).

Introduction: Slovenia, JFK, and the story that kidnapped by husband -- Part 1: The irresistible power of storytelling. The gaps in business and the bridges that close (and don't close) them ; Once upon a brain ; What makes a story great -- Part 2: The four essential stories--the tales every business needs to tell. The value story ; The founder story ; The purpose story ; The customer story -- Part 3: Create your story--finding, crafting, and telling your story. Finding your story ; Crafting your story ; Telling your story -- Conclusion: Happily ever after is just the beginning -- Appendix: The four-story cheat sheet.

Every person has a gap in their business they want to fill, and the bridge for that gap is a good story. Professional storyteller Kindra Hall shows business leaders the four unique stories they already have at their disposal, to more effectively captivate and convert audiences. She offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and aren't telling, teaching them that the moment they take control of their stories, they take control of their businesses and their lives.

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