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Item Information   Copy / Holding Information     Booklist Review     School Library Journal Review     More Content       More by this author     Sichol, Lowey Bundy.     Subjects     Nike (Firm) -- History -- Juvenile literature.     Sporting goods industry -- United States -- History.     Footwear industry -- United States -- History -- Juvenile literature.     Athletic shoes -- United States -- History -- Juvenile literature.     Sports -- United States -- Marketing -- Juvenile literature.     Browse Catalog     by author:      Sichol, Lowey Bundy.       by title:      From an idea to Nike...       by call number:      338.768536 S565fn     Search the Web     Sichol, Lowey Bundy.     Nike (Firm) -- History -- Juvenile literature.     Sporting goods industry -- United States -- History.     Footwear industry -- United States -- History -- Juvenile literature.     Athletic shoes -- United States -- History -- Juvenile literature.     Sports -- United States -- Marketing -- Juvenile literature.       MARC Display

From an idea to Nike : how marketing made Nike a global success / by Lowey Bundy Sichol ; illustrated by C. S. Jennings. by Sichol, Lowey Bundy. Houghton Mifflin Harcourt, c2019. Call #: 338.768536 S565fn Subjects Nike (Firm) -- History -- Juvenile literature.   Sporting goods industry -- United States -- History.   Footwear industry -- United States -- History -- Juvenile literature.   Athletic shoes -- United States -- History -- Juvenile literature.   Sports -- United States -- Marketing -- Juvenile literature. ISBN:  9781328453624 (hardcover) 1328453626 (hardcover) 9781328453631 (paperback) 1328453634 (paperback) Alternate title:  How marketing made Nike a global success Description:  115 pages : illustrations ; 20 cm. Bibliography:  Includes bibliographical references. Contents:  Phil Knight -- On your mark, get set -- Go! -- Off to the races -- Waffle iron inspiration -- Stumbling -- Michael Jordan: another perfect fit -- Just do it -- Running around the world -- Tiger Woods drives Nike golf -- Cheaters never win -- Leader of the pack -- Running Nike today. Summary:  Today, Nike is the biggest athletic shoe company in the world, but a long time ago runner and businessman Phil Knight started out with just an idea. Find out more about Nike's history, how the business grew, and the role that marketing playing in this illustrated nonfiction book! Audience:  010-012. 004-006. Other authors:  Jennings, C. S. Holds:  0   Copy/Holding information Location Collection Call No. Item type Status   Central Library Children's Nonfiction 338.768536 S565fn Childrens Books Checked in Add Copy to MyList

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