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Berger, Jonah.
Subjects
Marketing -- Psychological aspects.
Marketing -- Decision making.
Consumer behavior.
Popularity -- Economic aspects.
Consumers -- Attitudes.
Consumers -- Psychology.
Viral marketing.
Word-of-mouth advertising.
Consumers' preferences.
Demand (Economic theory)
Consumer satisfaction.
Consumer profiling.
Internet marketing.
New products -- Marketing.
Browse Catalog
by author:
Berger, Jonah.
by title:
How ideas spread [vi...
by call number:
DVD 658.8343 B496h
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Berger, Jonah.
Marketing -- Psychological aspects.
Marketing -- Decision making.
Consumer behavior.
Popularity -- Economic aspects.
Consumers -- Attitudes.
Consumers -- Psychology.
Viral marketing.
Word-of-mouth advertising.
Consumers' preferences.
Demand (Economic theory)
Consumer satisfaction.
Consumer profiling.
Internet marketing.
New products -- Marketing.
MARC Display
How
ideas
spread
[videorecording (DVD)] / Jonah Berger.
by
Berger, Jonah.
Teaching Co., c2014.
Call #:
DVD 658.8343 B496h
Subjects
Marketing -- Psychological aspects.
Marketing -- Decision making.
Consumer behavior.
Popularity -- Economic aspects.
Consumers -- Attitudes.
Consumers -- Psychology.
Viral marketing.
Word-of-mouth advertising.
Consumers' preferences.
Demand (Economic theory)
Consumer satisfaction.
Consumer profiling.
Internet marketing.
New products -- Marketing.
Series
Great courses (DVD)
Great courses (DVD). Professional.
ISBN:
9781629970875 (set)
Alternate title:
Great Courses.
How
ideas
spread
[videorecording (DVD)]
Format:
[videorecording (DVD)] /
Description:
2 videodiscs (ca. 6 hrs.) : digital sd., col. ; 12 cm. + 1 course guidebook (iv, 89 p. ; 19 cm.).
Notes:
"12 lectures / 30 minutes per lecture"--Container.
Book contains lecture transcripts and outlines, timeline, glossary, biographical notes, and bibliography.
Home use only.
Contents:
Disc 1. Social epidemics: why things catch on -- The basics of consumer psychology -- The impact of triggers on consumer choice -- Simple rules to make
ideas
stick -- The social influence of conformity -- The social influence of divergence.
Disc 2. Word of mouth: powerful and persuasive -- The social currency of shared
ideas
-- Messages that go viral -- Social networks: channels of influence -- Social influences: myths and science -- Tracking results: big data, little data.
Performers:
Lecturer, Professor Jonah Berger, Associate Professor of Marketing at the Wharton School of the University of Pennsylvania.
Summary:
These 12 half-hour lectures examine the surprising science behind why things catch on. From movies and consumer products to exercise trends and workplace rumors, our daily lives are filled with examples of things that catch on and die out.
Genre:
Filmed lectures.
Educational films.
DVDs.
Other authors:
Teaching Company.
Holds:
0
Copy/Holding information
Location
Collection
Call No.
Item type
Status
Captain William Spry Public Library
Adult Nonfeature DVDs
DVD 658.8343 B496h
Adult Dvds-21 Days
Checked in
Add Copy to MyList
Woodlawn Public Library
Adult Nonfeature DVDs
DVD 658.8343 B496h
Adult Dvds-21 Days
Checked in
Add Copy to MyList
Horizon Information Portal 3.24_8902M
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