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Item Information   Copy / Holding Information     Choice Review     More Content       More by this author     Rand, Paul.     Subjects     Marketing -- Management.     Branding (Marketing)     Internet marketing.     Word-of-mouth advertising.     Social media -- Economic aspects.     Browse Catalog     by author:      Rand, Paul.       by title:      Highly recommended :...       by call number:      658.872 R187h     Search the Web     Rand, Paul.     Marketing -- Management.     Branding (Marketing)     Internet marketing.     Word-of-mouth advertising.     Social media -- Economic aspects.       MARC Display

Highly recommended : harnessing the power of word of mouth and social media to build your brand and your business / Paul M. Rand. by Rand, Paul. McGraw-Hill Education, [2014] Call #: 658.872 R187h Subjects Marketing -- Management.   Branding (Marketing)   Internet marketing.   Word-of-mouth advertising.   Social media -- Economic aspects. ISBN:  9780071816212 0071816216 Description:  xxi, 229 p. : ill. ; 24 cm Bibliography:  Includes bibliographical references (pages 215-218) and index. Summary:  "The founder of one of today's most successful digital and social marketing firms, Paul M. Rand has been at the forefront of WOM marketing since social media and smartphones began revolutionizing the way we do business. In Highly Recommended, Rand reveals how customer recommendations in the digital space have radically transformed the way people buy--which means you need to come up with new methods to reach customers and improve your products."--From publisher. Holds:  1   Copy/Holding information Location Collection Call No. Item type Status   Central Library Adult Nonfiction 658.872 R187h Adult books Checked in Add Copy to MyList

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