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Halifax Public Libraries
Item Information
Publisher Weekly Review
Table of Contents
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More by this author
Chipchase, Jan.
Subjects
Marketing research.
New products.
Consumer behavior.
Browse Catalog
by author:
Chipchase, Jan.
by title:
Hidden in plain sigh...
by call number:
658.575 C541h
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Chipchase, Jan.
Marketing research.
New products.
Consumer behavior.
MARC Display
Hidden
in
plain
sight
:
how
to
create
extraordinary
products
for
tomorrow
's
customers
/ Jan Chipchase with Simon Steinhardt.
by
Chipchase, Jan.
HarperBusiness, an imprint of HarperCollins Publishers, [2013], ♭2013.
Call #:
658.575 C541h
Subjects
Marketing research.
New
products
.
Consumer behavior.
ISBN:
9780062125699 (hc.)
Edition:
First edition.
Description:
239 pages ; 24 cm.
Bibliography:
Includes bibliographical references.
Contents:
Crossing state (of mind) lines -- The social lives of everyday objects -- Riding the waves of the past, present, and future -- You are what you carry -- Calibrating your cultural compass -- A matter of trust -- Finding the essence -- The great tradeoff.
Summary:
"A new perspective on
how
consumers think and
how
to develop
products
and services that affect their everyday lives"--P. [2] of cover.
Other authors:
Steinhardt, Simon.
Holds:
0
Copy/Holding information
No Item Information
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