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Halifax Public Libraries
Item Information
Table of Contents
More Content
More by this author
Hopkins, Jeanne, 1957-
Subjects
Internet marketing.
Mobile commerce.
Mobile communication systems.
Browse Catalog
by author:
Hopkins, Jeanne, 1957-
by title:
Go mobile : location...
by call number:
658.872 H794g
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Hopkins, Jeanne, 1957-
Internet marketing.
Mobile commerce.
Mobile communication systems.
MARC Display
Go
mobile
:
location-based
marketing
,
apps
,
mobile
optimized
ad
campaigns
,
2D
codes
and
other
mobile
strategies
to
grow
your
business
/ Jeanne Hopkins, Jamie Turner.
by
Hopkins, Jeanne, 1957-
Wiley, c2012.
Call #:
658.872 H794g
Subjects
Internet
marketing
.
Mobile
commerce.
Mobile
communication systems.
Series
New rules of social media series.
ISBN:
9781118167786
1118167783
Description:
xx, 234 p. : ill. ; 24 cm.
Notes:
Includes index.
Summary:
"Set-up, run, and measure successful
mobile
media
marketing
campaigns
.
Go
Mobile
is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure
mobile
media
campaigns
. This book will help readers understand the different
mobile
media platforms, learn how to us SMS for
business
, incorporate
2D
and QR
Codes
into their
campaigns
, develop
mobile
websites and
mobile
apps
, see case studies, and much more.
Go
Mobile
offers practical, step-by-step guidance for implementing a
mobile
marketing
campaign. Readers will learn how to: Use
location-based
marketing
to get new customers and keep existing ones, Integrate social media with
your
mobile
media campaign, Use
mobile
E-commerce to improve brand loyalty, Measure the ROI of a
mobile
media campaign, Develop
mobile
media
business
models you can use to
grow
revenues. With these effective, efficient, and integrated
mobile
marketing
campaigns
,
business
owners and marketers will garner enviable response rates and watch their revenue
grow
more rapidly than ever before"--Provided by publisher.
Other authors:
Turner, Jamie, 1961-
Holds:
0
Copy/Holding information
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