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Croatto, Pete.
Subjects
National Basketball Association -- History.
Basketball -- United States -- History.
Basketball players -- United States -- History.
Browse Catalog
by author:
Croatto, Pete.
by title:
From hang time to pr...
by call number:
796.32364 C937f
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Croatto, Pete.
National Basketball Association -- History.
Basketball -- United States -- History.
Basketball players -- United States -- History.
MARC Display
From
hang
time
to
prime
time
:
business
,
entertainment
, and the
birth
of the
modern-day
NBA
/ Pete Croatto.
by
Croatto, Pete.
Atria Books, 2020.
Call #:
796.32364 C937f
Subjects
National Basketball Association -- History.
Basketball -- United States -- History.
Basketball players -- United States -- History.
ISBN:
9781982103958 (hc)
Edition:
1st Atria Books hardcover ed.
Description:
xii, 370 p., 16 unnumbered p. of plates : ill. (some color) ; 23 cm.
Bibliography:
Includes bibliographical references and index.
Summary:
Explores the
NBA
's surge in popularity in the 1970s and 1980s and its transformation into a global cultural institution. Far beyond simply being a sports league, the
NBA
has become an
entertainment
and pop culture juggernaut. From all kinds of team logo merchandise to officially branded video games and players crossing over into reality television, film, fashion lines, and more, there is an inseparable line between sports and
entertainment
. But only four decades ago, this would have been unthinkable. Croatto takes us behind the scenes to the meetings that led to the monumental American Basketball Association-National Basketball Association merger in 1976, revolutionizing the
NBA
's image. He pays homage to legendary talents including Julius "Dr. J" Erving, Magic Johnson, and Michael Jordan and reveals how two polar-opposite rookies, Larry Bird and Magic Johnson, led game attendance to skyrocket and racial lines to dissolve. Croatto also dives into CBS's personality-driven coverage of key players, as well as other cable television efforts, which launched
NBA
players into unprecedented celebrity status.
Holds:
0
Copy/Holding information
Location
Collection
Call No.
Item type
Status
Central Library
Adult Nonfiction
796.32364 C937f
Core Collection - Adult
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