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Halifax Public Libraries
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Klaff, Oren.
Subjects
Selling -- Psychological aspects.
Persuasion (Psychology)
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Klaff, Oren.
by title:
Flip the script : ge...
by call number:
658.85 K63f
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Klaff, Oren.
Selling -- Psychological aspects.
Persuasion (Psychology)
MARC Display
Flip
the
script
:
getting
people
to
think
your
idea
is
their
idea
/ Oren Klaff, with Andy Earle.
by
Klaff, Oren.
Portfolio/Penguin, 2019.
Call #:
658.85 K63f
Subjects
Selling -- Psychological aspects.
Persuasion (Psychology)
ISBN:
9780525533948 (hc.)
Description:
xii, 238 p. ; 22 cm.
Summary:
"No one likes being pressured into making a purchase. Over decades of being marketed, pitched, sold (and lied) to, we've all grown resistant to sales persuasion. The moment we feel pressured to buy, we pull away. And if we're told what to
think
, our defenses go up. These days, it's just not enough to make a great pitch. That's why Oren Klaff says it's time to throw out the old playbook on persuasion."--From publisher.
Other authors:
Earle, Andy.
Holds:
0
Copy/Holding information
Location
Collection
Call No.
Item type
Status
Central Library
Adult Nonfiction
658.85 K63f
Core Collection - Adult
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