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Montañez, Richard P.
Subjects
Montañez, Richard P.
Frito-Lay, Inc.
Hispanic American executives -- Biography.
Snack food industry -- United States.
New products -- United States.
Success in business -- United States.
Browse Catalog
by author:
Montañez, Richard P.
by title:
Flamin' hot : the in...
by call number:
338.76646 M764f
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Montañez, Richard P.
Montañez, Richard P.
Frito-Lay, Inc.
Hispanic American executives -- Biography.
Snack food industry -- United States.
New products -- United States.
Success in business -- United States.
MARC Display
Flamin'
hot
: the
incredible
true
story
of
one
man
's
rise
from
janitor
to
top
executive
/ Richard P. Montañez, with Mim Eichler Rivas.
by
Montañez, Richard P.
Portfolio/Penguin, 2021.
Call #:
338.76646 M764f
Subjects
Montañez, Richard P.
Frito-Lay, Inc.
Hispanic American executives -- Biography.
Snack food industry -- United States.
New products -- United States.
Success in business -- United States.
ISBN:
9780593087466 (hc)
Alternate title:
Flaming
hot
: the
incredible
true
story
of
one
man
's
rise
from
janitor
to
top
executive
Description:
xvi, 220 p. ; 22 cm.
Summary:
"The unforgettable
true
story
of how a
janitor
struggling to put food on the table invented Flamin'
Hot
Cheetos in a secret test kitchen, breaking barriers and becoming the first Latino
executive
at Frito-Lay. Richard Montañez wasn't supposed to have big dreams. Born to migrant farm workers and mired in grinding generational poverty, he left school in the sixth grade, eventually taking a job mopping floors at Frito Lay'
s
California factory to support his young wife and family. Everything changed when
one
night, at 28, Montañez took his future in his hands: he used his wife'
s
recipe for chili sauce to season a bag of plain Cheetos he'd snuck home. After an intense process of experimenting and testing, and an incredibly risky call to the company'
s
CEO, breaking with protocol, Montañez launched Flamin'
Hot
Cheetos. He never expected the onslaught of discrimination, backstabbing, and attempted sabotage -- or the chip'
s
explosive success. Flamin'
Hot
shares the inside
story
of the world'
s
hottest snack food. Montañez not only disrupted the food industry with some much-needed spice, but also shook up a corporate culture in which everyone stayed in their lane. When a
top
food scientist at Frito-Lay sent out a memo telling sales and marketing to kill the new product before it made it to the store shelves-jealous that someone with no formal education beyond the sixth grade could do his job-Monta©łez was forced to go rogue once again to save his idea. Through creative thinking, community building, and a few powerful mindset shifts, he outsmarted the naysayers who tried to get in his way. This is the inspiring
story
of a
man
who made a science out of walking through closed doors. It'
s
also an empowerment manual for anyone stuck in a dead-end job or facing a system stacked against them. Flamin'
Hot
provides hope that your present circumstances don't have to dictate your future, carving a new path to the American Dream"--Publisher.
Other authors:
Rivas, Mim Eichler.
Holds:
0
Copy/Holding information
Location
Collection
Call No.
Item type
Status
Woodlawn Public Library
Adult Nonfiction
338.76646 M764f
Adult books
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