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Item Information   Copy / Holding Information     More Content       More by this author     Couzin, Gradiva, author.     Subjects     Internet marketing.     Internet advertising.     Consumer satisfaction.     Browse Catalog     by author:      Couzin, Gradiva, author.       by title:      Five stars : putting...       by call number:      658.872 C8721f     Search the Web     Couzin, Gradiva, author.     Internet marketing.     Internet advertising.     Consumer satisfaction.       MARC Display

Five stars : putting online reviews to work for your business / Gradiva Couzin, Jennifer Grappone. by Couzin, Gradiva, author. John Wiley & Sons, c2014. Call #: 658.872 C8721f Subjects Internet marketing.   Internet advertising.   Consumer satisfaction. ISBN:  9781118689448 (paperback) 1118689445 (paperback) Description:  xviii, 294 pages : illustrations ; 24 cm. Notes:  Includes index. Contents:  You are here: understanding your opportunity -- The online reviews landscape -- Understanding reviewers and reviews -- Monitoring and learning from your reviews -- How to get more reviews -- Review venues: need-to-know tips for your action plan -- Navigating negative reviews -- Showing off and being found -- Maintaining your momentum. Summary:  Create positive visibility for your business with this essential roadmap. Everyone now understands the importance of online reviews on sites such as Yelp. This unique book helps you influence the process and leverage the results to increase sales and revenue. Other authors:  Grappone, Jennifer, author. Holds:  0   Copy/Holding information Location Collection Call No. Item type Status   Alderney Gate Public Library Adult Nonfiction 658.872 C8721f Adult books Checked in Add Copy to MyList

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