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Item Information   Copy / Holding Information     More Content       More by this author     Brandt, Richard L.     Subjects     Bezos, Jeffrey.     Amazon.com (Firm)     Amazon.com (Firm) -- History.     Businessmen -- United States -- Biography.     Booksellers and bookselling -- United States -- Biography.     Internet bookstores -- United States -- History.     Electronic commerce -- United States -- History.     Browse Catalog     by author:      Brandt, Richard L.       by title:      One click : Jeff Bez...       by call number:      381.45002 B574b     Search the Web     Brandt, Richard L.     Bezos, Jeffrey.     Amazon.com (Firm)     Amazon.com (Firm) -- History.     Businessmen -- United States -- Biography.     Booksellers and bookselling -- United States -- Biography.     Internet bookstores -- United States -- History.     Electronic commerce -- United States -- History.       MARC Display

One click : Jeff Bezos and the rise of Amazon.com / Richard L. Brandt. by Brandt, Richard L. Portfolio/Penguin, 2012. Call #: 381.45002 B574b Subjects Bezos, Jeffrey.   Amazon.com (Firm)   Amazon.com (Firm) -- History.   Businessmen -- United States -- Biography.   Booksellers and bookselling -- United States -- Biography.   Internet bookstores -- United States -- History.   Electronic commerce -- United States -- History. ISBN:  9781591845850 1591845858 Edition:  Paperback ed. Description:  230 p. ; 18 cm. Notes:  Fully revised and with a new afterword. Bibliography:  Includes bibliographical references and index. Summary:  "An insightful look at how Amazon really works and how its founder and CEO makes it happen. Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with one click. Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling and continues to discover new market opportunities, from groceries to auto parts. He's a calculating machine, high energy, passionate, highly aggressive, and out to radically transform retail. Through numerous interviews with Amazon employees, competitors, and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions, and how he makes decisions. Anyone in business can learn a lot from the example of Amazon's ongoing evolution."--From publisher. Holds:  0   Copy/Holding information Location Collection Call No. Item type Status   Alderney Gate Public Library Adult Nonfiction 381.45002 B574b Adult books Checked in Add Copy to MyList

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