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More by this author
Nease, Bob.
Subjects
Motivation (Psychology)
Employee motivation.
Persuasion (Psychology)
Persuasion (Psychology) in organizations.
Goal (Psychology)
Success -- Psychological aspects.
Psychology, Industrial.
Psychology, Applied.
Browse Catalog
by author:
Nease, Bob.
by title:
The power of fifty b...
by call number:
658.314 N354p
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Nease, Bob.
Motivation (Psychology)
Employee motivation.
Persuasion (Psychology)
Persuasion (Psychology) in organizations.
Goal (Psychology)
Success -- Psychological aspects.
Psychology, Industrial.
Psychology, Applied.
MARC Display
The power of
fifty
bits
: the
new
science
of
turning
good
intentions
into
positive
results
/ Bob Nease.
by
Nease, Bob.
Harper Business, an imprint of HarperCollins, [2016]
Call #:
658.314 N354p
Subjects
Motivation (Psychology)
Employee motivation.
Persuasion (Psychology)
Persuasion (Psychology) in organizations.
Goal (Psychology)
Success -- Psychological aspects.
Psychology, Industrial.
Psychology, Applied.
ISBN:
9780062407450 (hc.)
0062407457 (hc.)
Alternate title:
Power of 50
bits
: the
new
science
of
turning
good
intentions
into
positive
results
Fifty
bits
: the
new
science
of
turning
good
intentions
into
positive
results
50
bits
: the
new
science
of
turning
good
intentions
into
positive
results
Edition:
First edition.
Description:
xxv, 189 pages : illustrations ; 24 cm.
Bibliography:
Includes bibliographical references (pages 163-177) and index.
Contents:
Foreword / Daniel Gilbert -- Wired for inattention and inertia -- Behavioral shortcuts -- Require choice -- Lock in
good
intentions
-- Let it ride -- Get in the flow -- Reframe the choices -- Piggyback it -- Simplify wisely -- Forging a
new
science
for better behavior.
Summary:
"How to help customers, employees, coworkers, and clients make better choices to get what they truly want. Of the ten million
bits
of information our brains process each second, only
fifty
bits
are devoted to conscious thought. Because our brains are wired to be inattentive, we often choose without thinking, acting against our own interests - what we truly want. Important practical suggestions for marketers, human resources professionals, teachers, and even parents who can improve the behavior of others around them, and get the
positive
results
they want. Effective strategies to change behavior, including: Require Choice - compel people to deliberately choose among options. Lock in
Good
Intentions
- allow people to make decisions today about choices they will face in the future. Let It Ride - set the default to the desired option and let people opt out if they wish. Get in the Flow - go to where peoples' attention is likely to be naturally. Reframe the Choices - set the framework people use to consider options and choices. Piggyback It - connect the desired choice or behavior with something they already like or are engaged in. Simplify wisely - make right choices frictionless and easy, make wrong choices more difficult"--Provided by publisher.
Holds:
0
Copy/Holding information
Location
Collection
Call No.
Item type
Status
Alderney Gate Public Library
Adult Nonfiction
658.314 N354p
Adult books
Checked in
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Central Library
Adult Nonfiction
658.314 N354p
Adult books
Checked in
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