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Rich, Jason.
Subjects
YouTube (Firm)
Internet marketing.
Webcasting.
Internet marketing.
Browse Catalog
by author:
Rich, Jason.
by title:
Ultimate guide to Yo...
by call number:
658.872 R373u 2018
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Rich, Jason.
YouTube (Firm)
Internet marketing.
Webcasting.
Internet marketing.
MARC Display
Ultimate
guide
to
YouTube
for
business
/ by Jason R. Rich.
by
Rich, Jason.
Entrepreneur Media, Inc., 2018.
Call #:
658.872 R373u 2018
Subjects
YouTube
(Firm)
Internet marketing.
Webcasting.
Internet marketing.
Series
Entrepreneur
ultimate
guide
.
ISBN:
9781599186191 (pbk.)
Alternate title:
Entrepreneur
magazine
's
Guide
to
YouTube
for
business
YouTube
for
business
Entrepreneur
magazine
's
Ultimate
guide
to
YouTube
for
business
Edition:
2nd ed.
Description:
xiii, 272 p. : ill. ; 26 cm.
Notes:
Revised edition of the author'
s
Ultimate
guide
to
YouTube
for
business
, [2013].
"Spotlight your
business
with low-cost, high impact video ; master the art of storytelling to more than a billion active users ; learn the monetizing secrets of today'
s
successful YouTubers"--Front cover.
Bibliography:
Includes web references (pages 257-262) and index.
Contents:
Preface : on
YouTube
, you or your
business
are the star -- Using
YouTube
as a promotional and marketing tool -- Defining your goals for
YouTube
-- Identifying and catering to your audience -- Planning videos that will capture your views' attention -- How to start your own
YouTube
channel -- The equipment you'll need -- Selecting the right video camera -- Filming
youtube
videos -- Editing your
YouTube
videos -- Keeping your content fresh -- Uploading your videos to
YouTube
-- Monetizing
YouTube
: getting paid for your video views -- Interacting with viewers and subscribers -- Promoting your
YouTube
videos -- Using social media to build and interact with your audience -- Go live with your broadcasts -- Using product placement in videos as a promotional tool -- Appendix : Resources.
Summary:
"From video production to promotion, this
guide
shares the battle-tested strategies and tried-and-true advice from successful
YouTube
experts to help you: Set up your channel and become a
YouTube
Partner to start monetizing your video; Create a virtual community that uses and loves your products; Cater your videos to your target audience at every stage--pre-production, production, post-production, and promotion; Drive traffic to your channel, website, or social media with optimized video titles, tags, playlists, and more; Promote your
YouTube
videos using Facebook, Twitter, Google+, and other social sites; Make a video go viral with the help of blogs, websites, and other online resources. Find out what a
YouTube
channel can do for you as you learn to create your channel, leverage it as a marketing tool, and maximize your return on investment"--Back cover.
Holds:
0
Copy/Holding information
Location
Collection
Call No.
Item type
Status
Home Delivery - HN
Adult Nonfiction
658.872 R373u 2018
Adult books
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