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Rich, Jason.
Subjects
YouTube (Firm)
Internet marketing.
Webcasting.
Internet marketing.
Browse Catalog
by author:
Rich, Jason.
by title:
Ultimate guide to Yo...
by call number:
658.872 R373u 2018
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Rich, Jason.
YouTube (Firm)
Internet marketing.
Webcasting.
Internet marketing.
MARC Display
Ultimate guide to YouTube for business / by Jason R. Rich.
by
Rich, Jason.
Entrepreneur Media, Inc., 2018.
Call #:
658.872 R373u 2018
Subjects
YouTube (Firm)
Internet marketing.
Webcasting.
Internet marketing.
Series
Entrepreneur
ultimate guide.
ISBN:
9781599186191 (pbk.)
Alternate title:
Entrepreneur
magazine
's
Guide to YouTube for business
YouTube for business
Entrepreneur
magazine
's Ultimate guide to YouTube for business
Edition:
2nd ed.
Description:
xiii, 272 p. : ill. ; 26 cm.
Notes:
Revised edition of the author'
s
Ultimate guide to YouTube for business, [2013].
"Spotlight your business with low-cost, high impact video ; master the art of storytelling to more than a billion active users ; learn the monetizing secrets of today'
s
successful YouTubers"--Front cover.
Bibliography:
Includes web references (pages 257-262) and index.
Contents:
Preface : on YouTube, you or your business are the star -- Using YouTube as a promotional and marketing tool -- Defining your goals for YouTube -- Identifying and catering to your audience -- Planning videos that will capture your views' attention -- How to start your own YouTube channel -- The equipment you'll need -- Selecting the right video camera -- Filming youtube videos -- Editing your YouTube videos -- Keeping your content fresh -- Uploading your videos to YouTube -- Monetizing YouTube : getting paid for your video views -- Interacting with viewers and subscribers -- Promoting your YouTube videos -- Using social media to build and interact with your audience -- Go live with your broadcasts -- Using product placement in videos as a promotional tool -- Appendix : Resources.
Summary:
"From video production to promotion, this guide shares the battle-tested strategies and tried-and-true advice from successful YouTube experts to help you: Set up your channel and become a YouTube Partner to start monetizing your video; Create a virtual community that uses and loves your products; Cater your videos to your target audience at every stage--pre-production, production, post-production, and promotion; Drive traffic to your channel, website, or social media with optimized video titles, tags, playlists, and more; Promote your YouTube videos using Facebook, Twitter, Google+, and other social sites; Make a video go viral with the help of blogs, websites, and other online resources. Find out what a YouTube channel can do for you as you learn to create your channel, leverage it as a marketing tool, and maximize your return on investment"--Back cover.
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0
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Call No.
Item type
Status
Home Delivery - HN
Adult Nonfiction
658.872 R373u 2018
Adult books
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