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Choice Review
Table of Contents
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Wheeler, Alina.
Subjects
Brand name products.
Branding (Marketing)
Trademarks -- Design.
Advertising -- Brand name products.
Browse Catalog
by author:
Wheeler, Alina.
by title:
Designing brand iden...
by call number:
658.827 W562d 2013
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Wheeler, Alina.
Brand name products.
Branding (Marketing)
Trademarks -- Design.
Advertising -- Brand name products.
MARC Display
Designing
brand
identity
: an
essential
guide
for the
whole
branding
team
/ Alina Wheeler.
by
Wheeler, Alina.
John Wiley & Sons, c2013.
Call #:
658.827 W562d 2013
Subjects
Brand
name products.
Branding
(Marketing)
Trademarks -- Design.
Advertising --
Brand
name products.
ISBN:
9781118099209 (hc.)
1118099206 (hc.)
Edition:
4th ed.
Description:
x, 326 p. : col. ill. ; 29 cm.
Bibliography:
Includes bibliographical references and indexes.
Summary:
"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong
brand
. From research and analysis through
brand
strategy, design development through application design, and
identity
standards through launch and governance,
Designing
Brand
Identity
, Fourth Edition offers
brand
managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective
brand
identity
. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in
branding
, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective
brand
identity
"--Provided by publisher.
Holds:
0
Copy/Holding information
No Item Information
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