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Item Information   Copy / Holding Information     Choice Review     Library Journal Review     Publisher Weekly Review     More Content       More by this author     Roman, Kenneth.     Subjects     Ogilvy, David, 1911-1999.     Advertising executives -- United States -- Biography.     Advertising agencies -- United States -- History -- 20th century.     Advertising -- United States -- History -- 20th century.     Browse Catalog     by author:      Roman, Kenneth.       by title:      The king of Madison ...       by call number:      659.092 O34r     Search the Web     Roman, Kenneth.     Ogilvy, David, 1911-1999.     Advertising executives -- United States -- Biography.     Advertising agencies -- United States -- History -- 20th century.     Advertising -- United States -- History -- 20th century.       MARC Display

The king of Madison Avenue : David Ogilvy and the making of modern advertising / Kenneth Roman. by Roman, Kenneth. Palgrave Macmillan, 2009. Call #: 659.092 O34r Subjects Ogilvy, David, 1911-1999.   Advertising executives -- United States -- Biography.   Advertising agencies -- United States -- History -- 20th century.   Advertising -- United States -- History -- 20th century. URL856 Contributor biographical information URL856 Publisher description ISBN:  9781403978950 1403978956 Alternate title:  David Ogilvy and the making of modern advertising. Edition:  1st ed. Description:  xiv, 282 p., [8] p. of plates : ill. ; 25 cm. Bibliography:  Includes bibliographical references (p. [249]-271) and index. Summary:  Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals. Genre:  Biographies. Holds:  0   Copy/Holding information Location Collection Call No. Item type Status   Bedford Public Library Adult Biography 659.092 O34r Adult books Checked in Add Copy to MyList

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