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Pullen, Fiona
Subjects
New business enterprises.
Handicraft industries.
Browse Catalog
by author:
Pullen, Fiona
by title:
Craft a creative bus...
by call number:
658.11 F982c
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Pullen, Fiona
New business enterprises.
Handicraft industries.
MARC Display
Craft
a
creative
business
:
making
&
marketing
a
successful
creative
business
/ Fiona Pullen.
by
Pullen, Fiona
Search Press, c2015.
Call #:
658.11 F982c
Subjects
New
business
enterprises.
Handicraft industries.
ISBN:
9781782210528 (pbk.)
1782210520 (pbk.)
Description:
240 p. : ill. (some col.) ; 21 cm.
Notes:
"
Making
&
marketing
a
successful
creative
business
"--Cover.
Includes index.
Contents:
Where do I start?.Self-employment and you; Is self-employment for you? ; Before you begin -- Legal matters. Your
business
and the law ; Learning the law ; Taxes and accounts ; Copyright ; Insuring your
craft
business
-- Presentation. Presenting your
business
; Branding ; Photography ; Visual
marketing
-- Social media. Using social media ; How to use social media to promote your
business
; Which platform to use? ; Dos and don'ts of social media ; Setting up your social media presence ; Facebook ; Twitter ; Pinterest ; Online communities and content
marketing
; Blogging -- Selling online. The online marketplace ; Learning the ropes ; Online marketplace ; Setting up a website ; Search engine optimisation ; Content and the SEO strategy ; Analysing your site ; Online advertising -- Selling offline. The offline marketplace ; Why sell offline? ; Selling at
craft
fairs ; Selling through art galleries ; Getting your
craft
products into stores ; Getting featured offline ; Promoting yourself offine ; Networking at events -- Endnotes.
Summary:
A complete must-read guide for anyone wanting to turn their hobby,
craft
or art skills into a
successful
business
. Covering everything you ever wanted to know, Fiona gives clear, simple advice on the importance of identifying markets, focusing on a USP, assessing the competition,
making
sure the price is right and setting goals. The book includes sections on product photography, branding. and legal matters. The book has particular emphasis on online selling, with detailed information on markets, blogging, using social media and the importance of analytics and SEO (search engine optimisation). Information on offline selling is included too, with notes on on selling at
craft
fairs, trade fairs and markets, selling through retail outlets, running courses and workshops, and featuring work in the media.
Holds:
1
Copy/Holding information
Location
Collection
Call No.
Item type
Status
Central Library
Non-Circulating Reference
658.11 F982c
Non-circulating
Checked in
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