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Lutz, Robert A.
Subjects
Automobile industry and trade -- United States.
Industrial management.
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by author:
Lutz, Robert A.
by title:
Car guys vs. bean co...
by call number:
338.76292 L975c
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Lutz, Robert A.
Automobile industry and trade -- United States.
Industrial management.
MARC Display
Car
guys
vs
.
bean
counters
: the
battle
for the
soul
of
American
business
/ Bob Lutz.
by
Lutz, Robert A.
Portfolio/Penguin, 2011.
Call #:
338.76292 L975c
Subjects
Automobile industry and trade -- United States.
Industrial management.
ISBN:
9781591844006
1591844002
Alternate title:
Car
guys
versus
bean
counters
.
Description:
xii, 241 p., [16] p. of plates : ill. (some col.) ; 22 cm.
Notes:
Includes index.
Contents:
The beginning -- An unstoppable force -- The beginning of the end -- A failed "culture of excellence" -- Ground zero -- "Here's what we're going to do first" -- Tackling the 800-pound gorilla -- Learning to go global (what took so long?) -- Chevrolet Volt ("I'll let you explain it to the board") -- Meltdown and rebirth -- What's with
American
business
anyway? (Ask the dogs!) -- Of management styles -- If I had been CEO -- And in conclusion.
Summary:
In 2001, General Motors hired Lutz out of retirement with a mandate to save the company by making great cars again. As vice chairman, he launched a war against the penny-pinching number-crunchers who ran the company by the bottom line, and reinstated a focus on creativity, design, and cars and trucks that would satisfy GM customers. After emerging from bankruptcy in 2009, GM is finally back on track thanks in part to its embrace of Lutz's philosophy. Lutz's common-sense lessons, combined with a generous helping of fascinating anecdotes, will inspire readers in any industry. --Publisher description.
Holds:
0
Copy/Holding information
Location
Collection
Call No.
Item type
Status
Central Library
Adult Nonfiction
338.76292 L975c
Core Collection - Adult
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