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Item Information   Copy / Holding Information     Table of Contents     More Content       More by this author     Parr, Ben.     Subjects     Attention.     Interest (Psychology)     Public relations -- Psychological aspects.     Industrial publicity.     Success -- Psychological aspects.     Self-actualization (Psychology)     Browse Catalog     by author:      Parr, Ben.       by title:      Captivology : the sc...       by call number:      153.733 P258c     Search the Web     Parr, Ben.     Attention.     Interest (Psychology)     Public relations -- Psychological aspects.     Industrial publicity.     Success -- Psychological aspects.     Self-actualization (Psychology)       MARC Display

Captivology : the science of capturing people's attention / Ben Parr. by Parr, Ben. HarperOne, an imprint of HarperCollinsPublishers, [2015] Call #: 153.733 P258c Subjects Attention.   Interest (Psychology)   Public relations -- Psychological aspects.   Industrial publicity.   Success -- Psychological aspects.   Self-actualization (Psychology) ISBN:  9780062324191 (hc.) 0062324195 (hc.) Alternate title:  Science of capturing people's attention Edition:  First edition. Description:  250 pages ; 24 cm. Bibliography:  Includes bibliographical references (pages [227]-240) and index. Contents:  A bonfire of attention -- The three stages of attention -- Automaticity trigger -- Framing trigger -- Disruption trigger -- Reward trigger -- Reputation trigger -- Mystery trigger -- Acknowledgment trigger -- -- the influence of attention. Summary:  "The former editor-at-large of the online magazine Mashable.com and cofounder of the venture capital firm DominateFund examines the psychology of getting people's attention -- and how we can leverage these ideas to get attention for our ideas, work, companies, and more. Whether you're an artist or a salesperson, a teacher or an engineer, a marketer or a parent -- putting the spotlight on your ideas, insights, projects and products requires a deep understanding of the science of attention. How and why the mind pays attention to some events or people -- and not others -- and presents seven captivation triggers -- techniques guaranteed to help you capture and retain the attention of friends, colleagues, customers, fans, and even strangers. Parr interviews more than fifty scientists and visionaries -- Facebook's Sheryl Sandberg, film director Steven Soderbergh, LinkedIn CEO Jeff Weiner, magician Jon Armstrong, New York Times bestselling author Susan Cain, Nintendo's Shigeru Miyamoto, founder of Reddit Alexis Ohanian, and more -- who have successfully brought their ideas, projects, companies, and products to the forefront. An insightful and practical book that will change how you assign jobs to your kids or staff, craft a multi-million dollar ad campaign, deliver your next presentation, attract users to your product, or convince the world to support your cause"-- Holds:  0   Copy/Holding information Location Collection Call No. Item type Status   Bedford Public Library Adult Nonfiction 153.733 P258c Adult books Checked in Add Copy to MyList Captain William Spry Public Library Adult Nonfiction 153.733 P258c Adult books Checked in Add Copy to MyList

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