e-branch
Login
My List - 0
Help
Home
My Account/Renew Loans
Community Info
KidSearch
New Catalogue!
Search
Advanced
By Format
By Number
My Searches
Can't Find it?
Find Magazine Articles & more
Problems?
Search:
Title Starts with...
Title Keyword(s)
Author/Performer/Name (Last,First)
Author/Performer/Name Keyword(s)
Subject Starts with...
Subject Keyword(s)
Series Starts with...
Series Keyword(s)
Anyword/Anywhere
List Name Keyword(s)
Refine Search
> You're searching:
Halifax Public Libraries
Item Information
Copy / Holding Information
More Content
More by this author
Penn, Joanna.
Subjects
Authorship -- Marketing.
Self-publishing.
Entrepreneurship.
New business enterprises.
Browse Catalog
by author:
Penn, Joanna.
by title:
Business for authors...
by call number:
808.0206 P412b
Search the Web
Penn, Joanna.
Authorship -- Marketing.
Self-publishing.
Entrepreneurship.
New business enterprises.
MARC Display
Business
for
authors
:
how
to be an
author
entrepreneur
/ Joanna Penn.
by
Penn, Joanna.
The Creative Penn Limited, c2014.
Call #:
808.0206 P412b
Subjects
Authorship -- Marketing.
Self-publishing.
Entrepreneurship.
New
business
enterprises.
ISBN:
9781501078330 (pbk.)
150107833X (pbk.)
Alternate title:
How
to be an
author
entrepreneur
Edition:
1st ed.
Description:
xii, 296 p. ; 23 cm.
Summary:
" Are you ready to take the next step in your
author
journey? Art for the sake of art is important. Writing for the love of it, or to create something beautiful on the page, is absolutely worthwhile and critical to expand the sum of human expression. But I'm not here to talk about creativity or the craft of writing in this book. My aim is to take the result of your creativity into the realm of actually paying the bills. To take you from being an
author
to running a
business
as an
author
. I was a
business
consultant for 13 years before I gave up my job in September 2011 to become a full-time author-entrepreneur. I worked for large corporates and small businesses, implementing financial systems across Europe and Asia Pacific. I've also started a number of my own businesses: a scuba dive charter boat in New Zealand, a customized travel website, a property investment portfolio in Australia as well as my freelance consultancy. I've failed a lot and learned many lessons in my entrepreneurial life and I share them all in this book. In the last six years of being an
author
, through tempestuous changes in the publishing world, I've learned the
business
side of being a writer and I now earn a good living as an author-entrepreneur. I'm an
author
because it's my passion and my joy, but also because it's a viable
business
in this age of global and digital opportunity. In the book, you will learn: ** Part 1: From
Author
To
Entrepreneur
The arc of the
author
's journey, definition of an author-entrepreneur, deciding on your definition of success. Plus/ should you start a company? ** Part 2: Products and Services
How
you can turn one manuscript into multiple streams of income by exploiting all the different rights, various
business
models for
authors
and
how
to evaluate them, information on contracts, copyright and piracy. Plus/ putting together a production plan. ** Part 3: Employees, Suppliers and Contractors The team you need to run your
business
. Your role as
author
and what you're committing to, as well as co-writing. Editors, agents and publishers, translators, book designers and formatters, audiobook narrators, book-keeping and accounting, virtual assistants. Plus/
how
to manage your team. ** Part 4: Customers In-depth questions to help you understand who your customers are and what they want, as well as customer service options for
authors
. ** Part 5: Sales and Distribution
How
to sell through distributors and your options, plus all the information you need to sell direct. ISBNs and publishing imprints: do you need them? Plus/ your options for pricing. ** Part 6: Marketing Key overarching marketing concepts. Book-based marketing including cover, back copy and sales pages on the distributors. Author-based marketing around building your platform, and customer-based marketing around your niche audience and targeted media. ** Part 7: Financials Changing your mindset about money, and assessing where you are now vs where you want to be. Revenues of the
author
business
and
how
to increase that revenue. Costs of the
author
business
and funding your startup. Banking, PayPal, accounting, reporting, tax and estate planning. ** Part 8: Strategy and Planning Developing your strategy and
business
plan. Managing your time and developing professional habits. The long term view and the process for becoming a full-time
author
. Plus/ looking after yourself. ** Part 9: Next Steps Questions from the book to help you work out everything to do with your
business
, plus encouragement for your next steps. ** Appendices, Workbook and Bonus Downloads including a workbook and
business
plan template. If you want to go from being an
author
, to running a
business
as an
author
, download a sample or buy now.
Holds:
0
Copy/Holding information
Location
Collection
Call No.
Item type
Status
Musquodoboit Harbour Public Library
Adult Nonfiction
808.0206 P412b
Adult books
Checked in
Add Copy to MyList
Horizon Information Portal 3.24_8902M
© 2001-2013
SirsiDynix
All rights reserved.