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Schramm, Carl J.
Subjects
Entrepreneurship.
New business enterprises -- Management.
Browse Catalog
by author:
Schramm, Carl J.
by title:
Burn the business pl...
by call number:
658.11 S377b
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Schramm, Carl J.
Entrepreneurship.
New business enterprises -- Management.
MARC Display
Burn
the
business
plan
:
what
great
entrepreneurs
really
do
/ Carl J. Schramm.
by
Schramm, Carl J.
Simon & Schuster, 2018.
Call #:
658.11 S377b
Subjects
Entrepreneurship.
New
business
enterprises -- Management.
ISBN:
9781476794358 (hc.)
Alternate title:
What
great
entrepreneurs
really
do
Edition:
1st Simon & Schuster hardcover ed.
Description:
xiii, 272 p. ; 25 cm.
Bibliography:
Includes bibliographical references (pages 249-255) and index.
Summary:
Explains that knowledge, passion, determination, and a willingness to innovate are the most important requirements for starting a
business
.
"
Business
schools teach that the most important prerequisite for starting a
business
is a
business
plan
. Nonsense, says Carl Schramm in
Burn
the
Business
Plan
, who for a decade headed the most important foundation devoted to entrepreneurship in this country. Microsoft, Apple, Facebook, and Google are just a few of the companies that began without one. Schramm explains that the importance of a
business
plan
is only one of the many misconceptions about starting a company. Another is the myth of the kid genius—that all
entrepreneurs
are young software prodigies. In fact, the average entrepreneur is thirty-nine years old and has worked in corporate America for at least a decade. Schramm discusses why people with work experience in corporate America have an advantage as
entrepreneurs
. For one thing, they often have important contacts in the
business
world who may be customers for their new service or product. For another, they often have the opportunity to strategize with knowledgeable people and get valuable advice.
Burn
the
Business
Plan
tells stories of successful
entrepreneurs
in a variety of fields. It shows how knowledge, passion, determination, and a willingness to experiment and innovate are vastly more important than financial skill. This is an important, motivating look at true success that dispels the myths and offers invaluable real-world advice on how to achieve your dreams."--From publisher.
Holds:
0
Copy/Holding information
Location
Collection
Call No.
Item type
Status
Central Library
Adult Nonfiction
658.11 S377b
Core Collection - Adult
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