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Miller, Donald, 1971-
Subjects
Branding (Marketing).
Advertising -- Brand name products.
Product management.
Marketing.
Selling.
Customer relations.
Browse Catalog
by author:
Miller, Donald, 1971-
by title:
Building a storybran...
by call number:
658.827 M647b
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Miller, Donald, 1971-
Branding (Marketing).
Advertising -- Brand name products.
Product management.
Marketing.
Selling.
Customer relations.
MARC Display
Building
a
storybrand
:
clarify
your
message
so
customers
will
listen
/ Donald Miller.
by
Miller, Donald, 1971-
HarperCollins Leadership, an imprint of HarperCollins, [2017]
Call #:
658.827 M647b
Subjects
Branding (Marketing).
Advertising -- Brand name products.
Product management.
Marketing.
Selling.
Customer relations.
ISBN:
9780718033323 (hc.)
Description:
x, 228 p. : ill. ; 22 cm.
Bibliography:
Includes bibliographical references (pages 225-228).
Summary:
"Donald Miller’s
StoryBrand
process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with
customers
provides readers with the ultimate competitive advantage, revealing the secret for helping their
customers
understand the compelling benefits of using their products, ideas, or services.
Building
a
StoryBrand
does this by teaching readers the seven universal story points all humans respond to; the real reason
customers
make purchases; how to simplify a brand
message
so
people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band,
Building
a
StoryBrand
will
forever transform the way you talk about who you are, what you do, and the unique value you bring to
your
customers
."--Provided by publisher.
Holds:
4
Copy/Holding information
Location
Collection
Call No.
Item type
Status
Due Date
Central Library
Adult Nonfiction
658.827 M647b
Core Collection - Adult
Checked out
Jun 21, 2024
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