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		Table of Contents
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		John, Daymond, 1969-

	Subjects
		FUBU (Four Urban Brothers United) (Firm) -- Biography.
		Shark tank (Television program) -- Biography.
		New business enterprises -- Management.
		Success in business.
		Creative ability in business.
		Strategic planning.
		Entrepreneurship -- Case studies.
		Businessmen, Black -- United States -- Biography.
		Television personalities, Black -- Biography.

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		John, Daymond, 1969-

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		The power of broke :...

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		658.11 J65p

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		John, Daymond, 1969-
		FUBU (Four Urban Brothers United) (Firm) -- Biography.
		Shark tank (Television program) -- Biography.
		New business enterprises -- Management.
		Success in business.
		Creative ability in business.
		Strategic planning.
		Entrepreneurship -- Case studies.
		Businessmen, Black -- United States -- Biography.
		Television personalities, Black -- Biography.


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The power of broke : how empty pockets, a tight budget, and a hunger for success can become your greatest competitive advantage / Daymond John with Daniel Paisner.

by John, Daymond, 1969-

View full image

Crown Business, [2016]

FUBU (Four Urban Brothers United) (Firm) -- Biography.

Shark tank (Television program) -- Biography.

New business enterprises -- Management.

Success in business.

Creative ability in business.

Strategic planning.

Entrepreneurship -- Case studies.

Businessmen, Black -- United States -- Biography.

Television personalities, Black -- Biography.

9781101903599 (hc.)

Alternate title:

Broke : how empty pockets, a tight budget, and a hunger for success can become your greatest competitive advantage

x, 269 pages ; 22 cm

Includes index.

The power of broke -- Rise and grind -- Money changes everything -- What it is -- Broke isn't just personal -- Be the change -- A final thought : bringing it all home.

Reality television show Shark Tank star and Fubu Founder Daymond John on why starting a business on a limited budget can be an entrepreneur's greatest competitive advantage, showing how brands, companies, and start-ups can leverage the power of broke to achieve success, fame, and profit. Daymond John has been practicing the power of broke ever since he started selling his home-sewn t-shirts on the streets of Queens. With no funding and a $40 budget, Daymond had to come up with out-of-the box ways to promote his products. Luckily, desperation breeds innovation, and so he hatched an idea for a creative campaign that eventually launched the FUBU brand into a $6 billion dollar global phenomenon. But it might not have happened if he hadn't started out broke - with nothing but a heart full of hope and a ferocious drive to succeed by any means possible. Far from being a liability, broke can actually be your greatest competitive advantage as an entrepreneur. Starting a business from broke forces you to think more creatively. It forces you to use your resources more efficiently. It forces you to connect with your customers more authentically, and market your ideas more imaginatively. It forces you to be true to yourself, stay laser focused on your goals, and come up with those innovative solutions required to make a meaningful mark. Includes peeks behind-the scenes from the set of Shark Tank, and stories of dozens of other entrepreneurs who have hustled their way to wealth. John shows how we can all leverage the power of broke to phenomenal success. Daymond Garfield John is an American entrepreneur, investor, television personality, author and motivational speaker. He is best known as the founder, president, and CEO of FUBU (the American clothing and hip hop apparel company), and appeared as an investor on the ABC Television Network reality television series Shark Tank.

Paisner, Daniel.

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