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Daw, Jocelyne
Subjects
Nonprofit organizations.
Branding (Marketing)
Advertising.
Browse Catalog
by author:
Daw, Jocelyne
by title:
Breakthrough nonprof...
by call number:
658.048 D269b
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Daw, Jocelyne
Nonprofit organizations.
Branding (Marketing)
Advertising.
MARC Display
Breakthrough
nonprofit
branding
:
seven
principles
to
power
extraordinary
results
/ Jocelyne S. Daw, Carol Cone.
by
Daw, Jocelyne
Wiley, c2011.
Call #:
658.048 D269b
Subjects
Nonprofit
organizations.
Branding
(Marketing)
Advertising.
Series
AFP/Wiley fund development series.
ISBN:
9780470286913 (hardback)
0470286911 (hardback)
Description:
xix, 316 p. : ill. ; 24 cm.
Bibliography:
Includes bibliographical references and index.
Summary:
"A hands-on guide to help your
nonprofit
build its brand, raise its profile, strengthen impact and develop deeper relationships with donors, volunteers, and other stakeholders.
Breakthrough
Nonprofit
Branding
is about the
power
a constituency-focused, compelling brand can have to revolutionize an organization and the way people view and support it. Shows how to optimally define what your organization stands for to differieniate, create value and
breakthrough
. Explains how to build loyal communities inside and outside of your organization to increase social impact. Features
seven
principles
for transforming a brand from ordinary trademark to strategic advantage. Includes case studies of eleven
breakthrough
nonprofit
brands and transferable ideas and practices that nonprofits of any size, scope or experience can implement. Other title by Daw: Cause Marketing for Nonprofits: Partner for Purpose, Passion, and Profits. A practical road map and essential tool for
nonprofit
leaders, board members, and volunteers, this book reveals the vital
principles
you need to know to build and manage your organization's most valuable asset - its brand. In today's highly competitive
nonprofit
world, building a
breakthrough
brand is no longer a "nice to do," but the new imperative. Jocelyne Daw, a pioneer and leader in building business and community partnerships has over 25 years of
nonprofit
leadership experience. Carol Cone, named by PR WEEK as the most powerful and visible figure in the world of cause
branding
, has been linking companies and causes for over 25 years."--Provided by publisher.
Other authors:
Cone, Carol.
Holds:
0
Copy/Holding information
Location
Collection
Call No.
Item type
Status
Woodlawn Public Library
Adult Nonfiction
658.048 D269b
Adult books
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