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Item Information   Copy / Holding Information     More Content       More by this author     Kaputa, Catherine, 1948-     Subjects     Branding (Marketing)     Success in business.     Browse Catalog     by author:      Kaputa, Catherine, 1948-       by title:      Breakthrough brandin...       by call number:      658.827 K179b     Search the Web     Kaputa, Catherine, 1948-     Branding (Marketing)     Success in business.       MARC Display

Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand / Catherine Kaputa. by Kaputa, Catherine, 1948- Nicholas Brealey Pub., 2012. Call #: 658.827 K179b Subjects Branding (Marketing)   Success in business. ISBN:  9781857885811 (pbk.) 1857885813 (pbk.) Description:  xxii, 272 p. ; 23 cm. Bibliography:  Includes bibliographical references and index. Contents:  What's the brand idea? -- The alchemy of the brand entrepreneur -- Power positioning -- The making of a brand's verbal identity -- Creating your brand's look and feel -- Pimp my brand! -- Brand big! : boldly marketing the brand -- Company culture : one team with one dream -- What's your pitch? -- Take the "work" out of networking -- From small business to big brand. Holds:  0   Copy/Holding information Location Collection Call No. Item type Status Due Date   Woodlawn Public Library Adult Nonfiction 658.827 K179b Adult books Checked out Jul 04, 2024 Add Copy to MyList

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