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Publisher Weekly Review
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Lindström, Martin, 1970-
Subjects
Consumer behavior.
Branding (Marketing)
Consumers -- Psychology.
Advertising in popular culture -- United States.
Advertising -- Psychological aspects.
Brand choice -- Psychological aspects.
Marketing -- Psychological aspects.
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by author:
Lindström, Martin, 1970-
by title:
Brandwashed : tricks...
by call number:
658.8343 L753b
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Lindström, Martin, 1970-
Consumer behavior.
Branding (Marketing)
Consumers -- Psychology.
Advertising in popular culture -- United States.
Advertising -- Psychological aspects.
Brand choice -- Psychological aspects.
Marketing -- Psychological aspects.
MARC Display
Brandwashed :
tricks
companies
use
to
manipulate
our
minds
and
persuade
us
to
buy
/ Martin Lindstrom.
by
Lindström, Martin, 1970-
Crown Business, c2011.
Call #:
658.8343 L753b
Subjects
Consumer behavior.
Branding (Marketing)
Consumers -- Psychology.
Advertising in popular culture -- United States.
Advertising -- Psychological aspects.
Brand
choice -- Psychological aspects.
Marketing -- Psychological aspects.
ISBN:
9780385531733
0385531737
Alternate title:
Brand
washed
:
tricks
companies
use
to
manipulate
our
minds
and
persuade
us
to
buy
Edition:
1st ed.
Description:
xi, 291 p. ; 25 cm.
Bibliography:
Includes bibliographical references (p. [261]-284) and index.
Contents:
Buy
buy
baby: when
companies
start marketing to
us
in the womb -- Peddling panic and paranoia: why fear sells -- I can't quit you:
brand
addicts, shopaholics, and why we can't live without
our
smart phones --
Buy
it, get laid: the new face of sex (and the sexes) in advertising -- Under pressure: the power of peers -- Oh, sweet memories: the new (but also old) face of nostalgia marketing -- Marketers' royal flush: the hidden powers of celebrity and fame -- Hope in a jar: the price of health, happiness, and spiritual enlightenment -- Every breath you take, they'll be watching you: the end of privacy -- Conclusion: I'll have what Mrs. Morgenson is having: the most powerful hidden persuader of them all.
Holds:
0
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