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Halifax Public Libraries
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Marland, Alexander J., 1973-
Subjects
Communication in politics -- Canada.
Branding (Marketing) -- Political aspects -- Canada.
Democracy -- Canada
Atlantic Book Award for Scholarly Writing.
Canada -- Politics and government -- History.
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by author:
Marland, Alexander J., 1973-
by title:
Brand command : Cana...
by call number:
320.971 M393b
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Marland, Alexander J., 1973-
Communication in politics -- Canada.
Branding (Marketing) -- Political aspects -- Canada.
Democracy -- Canada
Atlantic Book Award for Scholarly Writing.
Canada -- Politics and government -- History.
MARC Display
Brand
command
:
Canadian
politics
and
democracy
in the
age
of
message
control
/ Alex Marland.
by
Marland, Alexander J., 1973-
UBC Press, c2016.
Call #:
320.971 M393b
Subjects
Communication in
politics
-- Canada.
Branding (Marketing) -- Political aspects -- Canada.
Democracy
-- Canada
Atlantic Book Award for Scholarly Writing.
Canada --
Politics
and government -- History.
Series
Communication, strategy, and
politics
.
ISBN:
9780774832038 (hc)
Description:
xxx, 496 p. : ill. ; 24 cm.
Bibliography:
Includes bibliographical references and index.
Contents:
The centralization of communications in government and
politics
-- Marketing and branding in
politics
-- The tumultuous digital media environment -- Public sector brands -- Communications simplicity and political marketing --
Brand
discipline and debranding -- Central government agencies and communications -- Branding in
Canadian
public administration -- Politicization of government communications -- The fusion of party and government brands -- Public sector branding : good or bad for
democracy
?
Summary:
"Canada's style of
politics
has changed in the last two decades. More recently, ministers have been kept on a short leash. MPs parrot the same catchphrases across the country. Journalists are shunned. Government information is hidden. Why is this happening? To get to the bottom of this, Alex Marland conducted over seventy interviews with political insiders, reviewed internal political files, and submitted dozens of access to information requests. He discovered that in the face of rapid changes in communication technology, the PMO relies on corporate marketing strategies to centrally
control
government messages and influence voters. At the core of the strategy is
brand
control
; at stake is
democracy
as we know it."--From publisher.
Awards:
Winner of the Atlantic Book Award for Scholarly Writing, 2019.
Holds:
0
Copy/Holding information
Location
Collection
Call No.
Item type
Status
Woodlawn Public Library
Adult Nonfiction
320.971 M393b
Adult books
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