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Halifax Public Libraries
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Library Journal Review
More Content
Subjects
Branding (Marketing)
Brand name products.
Trademarks -- Design.
Browse Catalog
by title:
Brand Bible : the co...
by call number:
658.827 B8172
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Branding (Marketing)
Brand name products.
Trademarks -- Design.
MARC Display
Brand
Bible
: the
complete
guide
to
building
,
designing
, and
sustaining
brands
/ edited by Debbie Millman ; Rodrigo Corral Design.
Rockport Publishers, c2012.
Call #:
658.827 B8172
Subjects
Branding (Marketing)
Brand
name products.
Trademarks -- Design.
ISBN:
9781592537266 (pbk.)
159253726X (pbk.)
9781610581981
1610581989
Alternate title:
Complete
guide
to
building
,
designing
, and
sustaining
brands
.
Description:
312 p. : col. ill. ; 24 cm.
Bibliography:
Includes bibliographical references and index.
Summary:
Brand
Bible
is a comprehensive resource on
brand
design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines
brand
treatments and movements in design. You'll learn the steps necessary to develop a successful
brand
system from defining the
brand
attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who is the president of the design group at Sterling
Brands
, has overseen the design/redesign of major
brands
including Pepsi, Burger King, Tropicana, Kleenex, and many more.
Other authors:
Millman, Debbie.
Corral, Rodrigo.
Rodrigo Corral Design (Firm)
Holds:
0
Copy/Holding information
Location
Collection
Call No.
Item type
Status
Central Library
Non-Circulating Reference
658.827 B8172
Non-circulating
Checked in
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