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Halifax Public Libraries
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Butow, Eric.
Subjects
Internet marketing.
Business enterprises -- Blogs.
Blogs.
Business communication -- Blogs.
Browse Catalog
by author:
Butow, Eric.
by title:
Blogging to drive bu...
by call number:
659.20285 B987b 2013
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Butow, Eric.
Internet marketing.
Business enterprises -- Blogs.
Blogs.
Business communication -- Blogs.
MARC Display
Blogging
to
drive
business
:
create
and
maintain
valuable
customer
connections
/ Eric Butow, Rebecca Bollwitt.
by
Butow, Eric.
Que, c2013.
Call #:
659.20285 B987b 2013
Subjects
Internet marketing.
Business
enterprises -- Blogs.
Blogs.
Business
communication -- Blogs.
ISBN:
9780789749949 (pbk.)
0789749947 (pbk.)
Edition:
2nd ed.
Description:
xiv, 268 p. ; 23 cm.
Notes:
Includes index.
Summary:
"
Blogging
can help you deepen
customer
loyalty, reach new customers, gain indispensable feedback, and
drive
more sales. This no-nonsense guide shows how to craft a
business
blog that does all that, and more—building your
business
and increasing your profits. Top e-marketers and
business
bloggers Eric Butow and Rebecca Bollwitt help you define clear goals, generate the right content with the right tools, attract visitors, build communities, and avoid costly mistakes. They draw on their own extensive experience, as well as the work of innovators from companies such as Intel, Starbucks, ING Direct, Procter & Gamble, and Tumblr"--Provided by publisher.
Other authors:
Bollwitt, Rebecca.
Holds:
0
Copy/Holding information
Location
Collection
Call No.
Item type
Status
Due Date
Central Library
Adult Nonfiction
659.20285 B987b 2013
Core Collection - Adult
Checked out
Jul 18, 2024
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