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Blogging to drive business : create and maintain valuable customer connections / Eric Butow & Rebecca Bollwitt.

by Butow, Eric.

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Que Pub., c2010.

659.20285 B987b

Internet marketing.

Business enterprises -- Blogs.

Business communication -- Blogs.

xii, 179 p. : ill. ; 23 cm.

Includes index.

Why are blogs so important? -- Leveraging your blog with your other marketing tools -- Creating a blogging strategy -- Blogging responsibly -- Finding topics to write about -- Who will write the blog? -- Getting eyeballs to your blog -- Getting interactive with multimedia blogging -- Taking advantage of Web 3.0 blogs -- Important blogging sites.

"Blogging can help you deepen customer loyalty, reach new customers, gain indispensable feedback, and drive more sales. This no-nonsense guide shows how to craft a business blog that does all that, and more-- building your business and increasing your profits. Top e-marketers and business bloggers Eric Butow and Rebecca Bollwitt help you define clear goals, generate the right content with the right tools, attract visitors, build communities, and avoid costly mistakes. They draw on their own extensive experience, as well as the work of innovators from companies such as Intel, Wal-Mart, Google, HP, and BusinessWeek"--P. [4] of cover.

Bollwitt, Rebecca.

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