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Marr, Bernard.
Subjects
Information technology -- Management.
Information resources management.
Big data.
Management -- Statistical methods.
Decision making -- Statistical methods.
Commercial statistics.
Success in business.
Browse Catalog
by author:
Marr, Bernard.
by title:
Big data : using sma...
by call number:
658.4038 M358b
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Marr, Bernard.
Information technology -- Management.
Information resources management.
Big data.
Management -- Statistical methods.
Decision making -- Statistical methods.
Commercial statistics.
Success in business.
MARC Display
Big
data
:
using
smart
big
data
,
analytics
and
metrics
to
make
better
decisions
and
improve
performance
/ Bernard Marr.
by
Marr, Bernard.
John Wiley and Sons, Inc., 2015.
Call #:
658.4038 M358b
Subjects
Information technology -- Management.
Information resources management.
Big
data
.
Management -- Statistical methods.
Decision making -- Statistical methods.
Commercial statistics.
Success in business.
ISBN:
9781118965832 (pbk.)
Edition:
First Edition.
Description:
246 pages ; 22 cm.
Notes:
Includes index.
Contents:
Introduction: welcome to a smarter -- 1. Smarter business -- 2. S= start with strategy -- 3. M= measure
metrics
and
data
-- 4. A= apply
analytics
-- 5. R= report results -- 6. T= transform business -- Conclusion.
Summary:
"Convert the promise of
big
data
into real world results. What will set you apart is knowing how to use the information you collect to get solid, real-world business results. This book gives you a clear understanding, blueprint, and step-by-step approach to building your own
big
data
strategy. With real-world examples from companies and organisations,
Big
Data
will take you through the five steps of the
SMART
model: Start with Strategy, Measure
Metrics
and
Data
, Apply
Analytics
, Report Results, Transform. How companies need to clearly define what it is they need to know. How companies can collect relevant
data
and measure the
metrics
that will help them answer their most important business questions. How the results of
big
data
analytics
can be visualised and communicated to ensure key decision-makers understand them. Includes many high-profile case studies from the author's work with some of the world's best known brands"--Provided by publisher.
Holds:
0
Copy/Holding information
Location
Collection
Call No.
Item type
Status
Central Library
Adult Nonfiction
658.4038 M358b
Adult books
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