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Big data : how the information revolution is transforming our lives / Brian Clegg.

by Clegg, Brian

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Icon Books Ltd, c2017.

Hot science (London, England)

9781785782343 (pbk.)

1785782347 (pbk.)

Alternate title:

How the information revolution is transforming our lives

162 p. : ill. ; 20 cm.

Includes bibliographical references and index.

We know what you're thinking -- Size matters -- Shop till you drop -- Fun times -- Solving problems -- Big Brother's big data -- Good, bad and ugly -- Further reading -- Index.

Is the Brexit vote successful big data politics or the end of democracy? Why do airlines overbook, and why do banks get it wrong so often? How does big data enable Netflix to forecast a hit, CERN to find the Higgs boson and medics to discover if red wine really is good for you? And how are companies using big data to benefit from smart meters, use advertising that spies on you and develop the gig economy, where workers are managed by the whim of an algorithm? The volumes of data we now access can give unparalleled abilities to make predictions, respond to customer demand and solve problems. But Big Brother's shadow hovers over it. Though big data can set us free and enhance our lives, it has the potential to create an underclass and a totalitarian state. With big data ever-present, you can't afford to ignore it.

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