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Beyond disruption : innovate and achieve growth without displacing industries, companies, or jobs / W. Chan Kim, Renée Mauborgne.

by Kim, W. Chan.

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Harvard Business Review Press, 2023.

Technological innovations.

Success in business.

Economic development.

Business ethics.

Disruptive technologies -- Economical aspects.

9781647821326 (hc.)

Alternate title:

Innovate and achieve growth without displacing industries, companies, or jobs

xi, 225 p. : ill. ; 25 cm.

Includes bibliographical references and index.

"Disruption dominates innovation theory and practice. But disruption is destructive: displacing jobs, companies, and even entire industries. Are we missing better, and even bigger, opportunities to innovate and grow? With three decades of research, the number one global-bestselling authors of Blue Ocean Strategy W. Chan Kim and Renée Mauborgne reveal another way to innovate and grow-nondisruptive creation. Just as 'Blue Ocean Strategy' redefined the essence of strategy as creating not competing, 'Beyond Disruption' redefines and expands the existing view of innovation by introducing a new approach-nondisruptive creation-that is free from the destructive displacement that happens when innovators set out to disrupt. Kim and Mauborgne reveal the distinct advantages of nondisruptive creation to business and society, showing how this bold, new approach to innovation allows companies to grow while also being a force for good. With examples that cut across all sectors of the economy and a practical framework for guiding innovation efforts, this book shows: why nondisruptive creation matters to all of us and why it's about to become a lot more important in the future; how to create innovation strategies that trigger nondisruptive creation instead of disruption; how to identify and execute on nondisruptive opportunities; and how companies can more thoughtfully pursue their growth and innovation strategies in a way that better balances business and society."

W. Chan Kim and Renée Mauborgne are professors of strategy at INSEAD [Institut Européen d'Administration des Affaires] and codirectors of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France. They are the authors of the over 4 million copy global bestseller Blue Ocean Strategy, which is recognized as one of the most iconic and impactful strategy books ever written, and the New York Times, #1 Wall Street Journal, USA Today, and Los Angeles Times bestseller, Blue Ocean Shift. To date, Blue Ocean Strategy and Blue Ocean Shift teaching materials have been adopted by over 2,800 universities across the globe. They were named the most influential management thinkers in the world by Thinkers50.

Mauborgne, Renée.

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