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Before you know it : the unconscious reasons we do what we do / John Bargh, Ph.D

by Bargh, John A.

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Touchstone, 2017.

Subconsciousness.

Motivation (Psychology)

Human behavior.

9781501101212 (hc.)

First Touchstone hardcover edition

vii, 343 pages ; 24 cm

Includes bibliographical references and index

Introduction: let's do the time warp again -- The past is always present -- Some assembly required -- Prime time -- Life lingers -- Should I stay or should I go? -- When can you trust your gut? -- What you see is what you do -- Be careful what you wish for -- The unconscious never sleeps -- You have mind control -- Conclusion: you are the DJ

The hidden mental processes that secretly govern every aspect of our behavior. Research into the unconscious mind, not Freud's dark, malevolent unconscious, but the new unconscious, a helpful and powerful part of the mind that we can access and understand through experimental science. A tour of the influential psychological forces that guide our actions, goals and motivations in areas like race relations, parenting, business, consumer behavior, and addiction. The pervasive influence of the unconscious mind on who we choose to date or vote for, what we buy, where we live, how we perform on tests and in job interviews. Social psychologist John Bargh is a professor of psychology at Yale University.

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