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Noel, Josh.
Subjects
Goose Island Brewery.
Anheuser-Busch, Inc.
Beer industry -- United States.
Microbreweries -- United States.
Browse Catalog
by author:
Noel, Josh.
by title:
Barrel-aged stout an...
by call number:
338.7663 N767b
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Noel, Josh.
Goose Island Brewery.
Anheuser-Busch, Inc.
Beer industry -- United States.
Microbreweries -- United States.
MARC Display
Barrel-aged
stout
and
selling
out
:
Goose
Island
,
Anheuser-Busch
, and
how
craft
beer
became
big
business
/ Josh Noel.
by
Noel, Josh.
Chicago Review Press, 2018.
Call #:
338.7663 N767b
Subjects
Goose
Island
Brewery.
Anheuser-Busch
, Inc.
Beer
industry -- United States.
Microbreweries -- United States.
ISBN:
9781613737217 (pbk.)
Edition:
1st ed.
Description:
xii, 386 p., 8 unnumbered pages of plates : black and white ill. ; 23 cm.
Bibliography:
Includes bibliographical references (pages 351-368) and index.
Contents:
Part I:
Barrel-Aged
Stout
; 1. A Brewery Was the Answer; 2. "They Serve You a Budweiser, You Take One Sip and Spit It
Out
and Say, 'Oh My God, I'm Drinking Water'"; 3."In Chicago There Are Now No Fewer than Six Breweries, of Which My Favourite Is
Goose
Island
"; 4. The Fucking With Was On; 5. "It Started in Chicago as a Brewer Planted an Imaginative Seed in a Garden of Fertile Artists Aching for More Depth of Expression"; 6. St. Louis, We Have a Problem; 7. St. Louis, We Still Have a Problem, 8. "We Have to Look Like We Have Been Here Before"9. "They Are One of the Greatest Companies in the World, but Damn-They're Bullies"; 10. Shrinking but Free; 11. "They're Ready to Take It to the Next Level"; 12. ITS4U; 13. "They Are the King of Beers"; 14. "If You Tell Me I'm-a Pay Forty-Five Dollars for a
Beer
, I'm-a Tell You Kiss My Beep and to Get Beep
Out
of My Face Before I Beat Beep"; 15. "We Have to Do Something, and We've Looked at All the Possibilities"; Part II:
Selling
Out
; 16. "No Matter What Happens Monday, We'll Still Clean the Kettle"; 17. "Not Fuck It Up," 18. "It Doesn't Count as a Sell
Out
Until You Hit 40 Million"19. "I'm Never Going to Buy It Now, Because I Don't Consider It a
Craft
Brewery"; 20. "People Are Looking for Us to Fuck It Up"; 21. "Trust Us a Little Bit"; 22. St. Louis-and Belgium and Brazil- We Have a Problem; 23. "
Anheuser-Busch
Is Letting Us Do Our Own Thing"; 24. "A Betrayal of the Spirit in Which We Started the Company"; 25. "I Was the Creative Hall-the Ambitious Hall"; 26. "We Are Very Happy with Our Future as a Family Owned Company and Not Looking at Any Partnerships"; 27. Corporate
Beer
Still Sucks, 28. "If People Do the Work to Find
Out
That We Own These
Craft
Brands, God Bless 'Em"29. "Buttery, Tart End, Undeniably Infected. Sad."; 30. "You Sold
Out
to
Big
Beer-Again."
Summary:
Goose
Island
opened as a family-owned Chicago brewpub in the late 1980s, and
became
one of the most inventive breweries in the world. On March 28, 2011, the Halls sold the brewery to
Anheuser-Busch
InBev, maker of Budweiser, the least craft-like
beer
imaginable. The sale forced the industry to reckon with
craft
beer
's mainstream appeal and a popularity few envisioned. Noel examines the backlash from Chicagoans and
beer
fanatics across the country as the discussion escalated into an intellectual
craft
beer
war. Here he addresses the question:
how
should a brewery grow?
Holds:
0
Copy/Holding information
Location
Collection
Call No.
Item type
Status
Woodlawn Public Library
Adult Nonfiction
338.7663 N767b
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