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Guerrilla marketing. Volume 1, Advertising and marketing definitions, ideas, tactics, examples, and campaigns to inspire your business success / Jay Conrad Levinson, Jason Myers, Merrilee Kimble.

by Levinson, Jay Conrad.

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Morgan James Publishing, 2022.

9781631956232 (hc.)

Alternate title:

Advertising and marketing definitions, ideas, tactics, examples, and campaigns to inspire your business success

xxii, 408 p. ; 23 cm.

Includes bibliographical references (pages 391-400) and index.

Jason and Merrilee are continuing Jay Conrad Levinson's unconventional system of marketing. By understanding not only what marketing is but why it works, they give small and medium sized businesses (SMBs) the opportunity to think and grow big. When the power of one's SMB is understood and what they can do with Guerrilla Marketing, it not only levels the playing field with competition, but it also tilts the playing field to their advantage.

Myers, Jason (Marketing executive).

Kimble, Merrilee.

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