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Item Information   Copy / Holding Information     Choice Review     Library Journal Review     Publisher Weekly Review     Table of Contents     More Content       More by this author     Tungate, Mark, 1967-     Subjects     Advertising -- History.     Browse Catalog     by author:      Tungate, Mark, 1967-       by title:      Adland : a global hi...       by call number:      659.109 T926a     Search the Web     Tungate, Mark, 1967-     Advertising -- History.       MARC Display

Adland : a global history of advertising / Mark Tungate. by Tungate, Mark, 1967- Kogan Page, 2007. Call #: 659.109 T926a Subjects Advertising -- History. URL856 Table of contents only URL856 Publisher description ISBN:  9780749448370 (hc.) 0749448377 (hc.) Alternate title:  Ad land Description:  x, 278 p. : ill. (some col.) ; 24 cm. Bibliography:  Includes bibliographical references (p. [269]-271) and index. Contents:  Pioneers of persuasion -- From propaganda to soap -- Madison Avenue aristocracy -- Creative revolutionaries -- The Chicago way -- The Brit pack -- Eighties extravagance -- The French connection -- European icons -- Media spins off -- Consolidation incorporated -- Japanese giants -- The alternatives -- Dotcom boom and bust -- Latin spirit -- International outposts -- Shooting stars -- Controversy in Cannes -- New frontiers -- The agency of the future. Holds:  0   Copy/Holding information Location Collection Call No. Item type Status Due Date   Central Library Adult Nonfiction 659.109 T926a Adult books Checked out Jul 17, 2024 Add Copy to MyList

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