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Sivulka, Juliann.
Subjects
Women in the advertising industry -- United States -- History.
Women in marketing -- United States -- History.
Businesswomen -- United States -- History.
Advertising -- United States -- History.
Consumers -- United States -- History.
Social change -- United States -- History.
Browse Catalog
by author:
Sivulka, Juliann.
by title:
Ad women : how they ...
by call number:
659.1082 S624a
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Sivulka, Juliann.
Women in the advertising industry -- United States -- History.
Women in marketing -- United States -- History.
Businesswomen -- United States -- History.
Advertising -- United States -- History.
Consumers -- United States -- History.
Social change -- United States -- History.
MARC Display
Ad
women
:
how
they
impact
what
we
need
,
want
, and
buy
/ Juliann Sivulka.
by
Sivulka, Juliann.
Prometheus Books, 2009.
Call #:
659.1082 S624a
Subjects
Women
in the advertising industry -- United States -- History.
Women
in marketing -- United States -- History.
Businesswomen -- United States -- History.
Advertising -- United States -- History.
Consumers -- United States -- History.
Social change -- United States -- History.
URL856
Table of contents only
ISBN:
9781591026723 (hardcover)
1591026725 (hardcover)
Description:
415 p. : ill. ; 24 cm.
Bibliography:
Includes bibliographical references and index.
Contents:
Introduction:
Women
, the body and soul of advertising -- Customers become consumers : the evolution of marketing, advertising, and American consumer culture -- The entering wedge : the
women
's viewpoint and advertising -- It takes a woman to sell a woman : designing Mrs. Consumer -- The business of femininity : selling Mrs. Consumer -- The Depression and war years : retail, radio, and yellow writing -- The fabulous fifties : redesigning Mr. and Mrs. Consumer -- The fabulous fifties : selling Mr. and Mrs. Consumer -- The second wave of
ad
women
: the forces of feminism -- The womanists : alternative visions in the twentieth century -- The third wave of
ad
women
-- Epilogue:
Ad
women
on top.
Holds:
0
Copy/Holding information
No Item Information
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