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Tungate, Mark, 1967-
Subjects
Advertising -- History.
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Tungate, Mark, 1967-
by title:
Adland : a global hi...
by call number:
659.109 T926a
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Tungate, Mark, 1967-
Advertising -- History.
MARC Display
Adland : a global history of advertising / Mark Tungate.
by
Tungate, Mark, 1967-
Kogan Page, 2007.
Call #:
659.109 T926a
Subjects
Advertising -- History.
URL856
Table of contents only
URL856
Publisher description
ISBN:
9780749448370 (hc.)
0749448377 (hc.)
Alternate title:
Ad
land
Description:
x, 278 p. : ill. (some col.) ; 24 cm.
Bibliography:
Includes bibliographical references (p. [269]-271) and index.
Contents:
Pioneers of persuasion -- From propaganda to soap -- Madison Avenue aristocracy -- Creative revolutionaries -- The Chicago way -- The Brit pack -- Eighties extravagance -- The French connection -- European icons -- Media spins off -- Consolidation incorporated -- Japanese giants -- The alternatives -- Dotcom boom and bust -- Latin spirit -- International outposts -- Shooting stars -- Controversy in Cannes -- New frontiers -- The agency of the future.
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0
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Central Library
Adult Nonfiction
659.109 T926a
Adult books
Checked out
Jul 17, 2024
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