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Meat me halfway : how changing the way we eat can improve our lives and save our planet / Brian Kateman ; foreword by Bill McKibben.

by Kateman, Brian.

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Prometheus Books, an imprint of Globe Pequot, the trade division of The Rowman & Littlefield Publishing Group, Inc., 2022.

Environmentalism.

Meat -- Environmental aspects.

9781633887916 (hc.)

Alternate title:

[Meet] me halfway : how changing the way we eat can improve our lives and save our planet

xvi, 222 p., 8 unnumbered pages of plates : col. ill. ; 24 cm.

Brian Kateman coined the term "reducetarian" to describe a person who is deliberately reducing their consumption of meat. In 2015, Kateman founded the Reducetarian Foundation, a not-for-profit organization dedicated to reducing societal consumption of animal products. He is the author of 'The Reducetarian Solution' and 'The Reducetarian Cookbook' and is the lead producer of the documentary version of 'Meat Me Halfway' released and streamed on Amazon Prime Video, Apple TV, Google Play, and more. He is a regular contributor to Fast Company, Entrepreneur, and Forbes, and his writings have appeared in The Atlantic, the Los Angeles Times, and the Washington Post, among others.

Includes bibliographical references.

"In 'Meat Me Halfway, How Changing the Way We Eat Can Improve Our Lives And Save Our Planet' author and founder of the "reducetarian movement" Brian Kateman puts forth a balanced goal: mindfully reduce your meat consumption. The question is not how to wean society off meat, but how to make meat more healthy, more humane, and more sustainable."--From publisher.

McKibben, Bill.

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