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Halifax Public Libraries
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Penfold, Steven, 1966-
Subjects
Santa Claus.
T. Eaton Co -- History.
Department stores -- Canada -- History.
Parades -- Canada -- History.
Christmas -- Canada -- History.
Consumption (Economics) -- Canada -- History.
Canada -- Social life and customs.
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by author:
Penfold, Steven, 1966-
by title:
A mile of make-belie...
by call number:
394.2663 P398m
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Penfold, Steven, 1966-
Santa Claus.
T. Eaton Co -- History.
Department stores -- Canada -- History.
Parades -- Canada -- History.
Christmas -- Canada -- History.
Consumption (Economics) -- Canada -- History.
Canada -- Social life and customs.
MARC Display
A mile of make-believe : a
history
of the
Eaton
's Santa Claus parade / Steve Penfold.
by
Penfold, Steven, 1966-
University of Toronto Press, 2016.
Call #:
394.2663 P398m
Subjects
Santa Claus.
T
.
Eaton
Co
--
History
.
Department stores
--
Canada
--
History
.
Parades
--
Canada
--
History
.
Christmas
--
Canada
--
History
.
Consumption (Economics)
--
Canada
--
History
.
Canada
--
Social life and customs.
ISBN:
9781442629240 (pbk.)
9781442630963 (hc.)
Alternate title:
Eaton
's Santa Claus parade
Description:
xii, 240 pages : illustrations.
Bibliography:
Includes bibliographical references and index.
Contents:
The corporate fantastic
--
Santa in public
--
The mediated Santa
--
The civic fantastic
--
Casualty of the times
--
The most fabulous dreams of childhood.
Summary:
"Examines the unique
history
of the Santa Claus parade in Canada, with a focus on the
Eaton
's department store sponsored parades that occurred in Toronto, Montreal and Winnipeg as well as the shorter-lived parades in Calgary and Edmonton. There is also a discussion of small town alternatives, organized by civic groups, service clubs, and chambers of commerce. By focusing on the pioneering effort of the
Eaton
's department store Steve Penfold argues that the parade ultimately represented a paradoxical form of cultural power: it allowed
Eaton
's to press its image onto public life while also reflecting the decline of the once powerful retailer. Penfold's analysis reveals the "corporate fantastic"--a visual and narrative mix of meticulous organization and whimsical style--and its influence on parade traditions. A work that is simultaneously a cultural
history
,
history
of business and commentary on consumerism."--Provided by publisher.
Holds:
0
Copy/Holding information
Location
Collection
Call No.
Item type
Status
Central Library
Adult Nonfiction
394.2663 P398m
Adult books
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